Executive Visibility

Business is increasingly impacted by external factors out of the control of any single company — globalization, regulatory issues, emergence of new business models and convergence of industries, to name a few. Understanding how specific issues can impact your company's business goals is critical. A company can stake a position on a wide variety of issues, each having a different impact on corporate reputation and overall business objectives.

Jones PR helps clients identify relevant topics for which to create and implement an executive thought leadership program. As part of this program, we position our clients’ top executives as go-to sources for business and industry trend stories in an effort to raise the profile of the executive and, ultimately, the company.

Because media respond well to direct interaction with company executives, Jones PR closely monitors an executive response program to create dialogue between client executives and key reporters. This program keeps our client executives accessible and top of mind for reporters who regularly require executive comment for stories.

In the past, public relations mainly focused on building awareness. Today, the focus is on building reputation. Jones PR influencer dinners are the perfect way for executives to network and build their own reputations. We schedule intimate dinners for a small group of people so executives can connect and build personal relationships. In some cases, these dinners are scheduled with the purpose of networking and building business relationships. In other cases, they are coordinated with the goal of securing in-depth media coverage on a specific business trend or issue.

Relationships are the foundation for the success of the world's most influential executives and most admired companies. Everyone has the ability to be connected. However, it doesn't just happen. Building relationships takes time, persistence and a plan of action. Jones PR helps our client executives identify a personal or business goal and connects them to the people and places that will enable them to meet those goals. Most importantly, we help our client executives determine the best way to reach out to the very people who will help them accomplish their goals. We coach executives on the art of creating their own high-powered network, tailored to their career and personal goals.

Jones PR identifies and seeks invites to influential industry conferences for clients to attend and establish an industry presence. We coach our client executives to "work the room" and proactively seek out and meet key influencers. Whether it's Fortune Brainstorm or DEMO, Jones PR devises strategies to help our clients build relationships.

Speaker programs are an important part of a company's overall communications mix. They enable client executives to reach and influence key target markets: customers, prospects, business partners, investors, journalists and others. The result is broader exposure and heightened stature for the company, as well as increased recognition for company executives as thought leaders in their industry and the general business community.

Jones PR offers full-service speaker programs including biography development, speaker placement and speech writing. Our team members track down event details and create in-depth event profiles. We track event deadlines to make certain proposals are submitted in time for conference consideration, and we leverage our network of conference contacts in following up on submissions and driving them to successful closure. Once an engagement is confirmed, we track logistical details and prepare a speaking logistics document for each speaker. Additionally, we evaluate each opportunity post-event, ask client speakers for their insights on events and engagements and contact conference managers for feedback.