Media Coverage Generation

Working directly with our clients, we develop two to five corporate initiatives that connect with their overall business strategy and then map our proactive media strategy to those initiatives. We strategically bundle multiple product, service and partnership announcements to create larger initiative-based stories for our clients.

Jones PR team members are experts at garnering top-tier business press coverage for our clients. The biggest mistake PR practitioners make when targeting business media is pitching the business press without having a clear understanding of what makes a business story. At Jones PR, we understand that pitching business media is very different from pitching consumer or trade journalists. A business story is not a trade story that's been "dressed up" but a story involving business strategy and proof that the client company is delivering on its corporate strategy. A business story includes marketplace dynamics that are larger than any one company, such as industry consolidation and the emergence of new business models. We work closely with our in-house investor relations experts to ensure every business press pitch we propose raises the bar on coverage for our clients.
See coverage secured by members of the Jones Public Relations team.

At Jones PR, we work closely with industry analysts to identify compelling market trends and issues. We then work with our clients to position their executives as go-to sources for journalists covering those specific trends and issues.

Pitching media is an essential part of any public relations program. By a proactive pitch "pipeline" we mean creating a series of proactive pitches with a corresponding outreach calendar. To do this, we scour articles written by our target journalists. We identify industry and business trends or issues and tie them to our client's expertise. We offer journalists access to a distinctive point-of-view. We make our client's story relevant to the target publication's readership. In a nutshell, we develop great pitches that result in coverage, establishing our clients as market leaders.
See coverage secured by members of the Jones Public Relations team.

When announcing new products or services, customer wins, partnerships, acquisitions or other corporate accomplishments, Jones PR works with clients to create a steady stream of news. Whether the goal of the news announcement is to create noise on the wire or to secure widespread coverage, we provide ongoing strategic counsel to ensure maximum impact for each announcement.

Contributed articles are powerful PR tools. Yet few organizations take advantage of this amazing vehicle mainly because they don't know how to get the articles published or have no one to write them. Members of the Jones PR team have developed and placed numerous contributed articles, most recently a five-page article in Digital Photographer Magazine. We've also worked with North American Precis Syndicate (NAPS) to publish and distribute contributed articles that generated coverage in hundreds of local newspapers. For example, a recent contributed article on the topic of recycling generated 340 newspaper articles in 24 different states with a readership of 11,829,232. The cost of buying this space would have been $87,815.49.

To ensure our clients don't miss out on relevant coverage opportunities, we scour the editorial calendars of our clients' target publications to identify planned trend stories, buyers' guides, product reviews and evaluations and feature stories.