New Media

A July 2005 study by real-time blog search engine Technorati and Pew Research found that there are approximately 14 million blogs in existence, 32 million people reading blogs and 38,000 blogs created daily. Blogs continue to gain traction as popular business and trade media create them as a way to share real-time, online conversations with readers. Blog topics create buzz and can ultimately spark story ideas. Whether or not blogs are directly tied to a mainstream publication, bloggers are to be handled and treated similar to journalists. Jones PR makes a focused effort to develop relationships with bloggers who are perceived to be key influencers. We help our clients navigate the confusing blogosphere so they can focus on their business.

Blogs are the fastest-growing information medium today. In fact, the vast majority (89 percent) of companies are either now blogging or planning to blog soon (Source: Guidewire Group).

A corporate blog provides a venue for our client executives to discuss trends and issues in their particular industry. It's important to have an active blog with frequent posts. Multi-author blogs work well because there is more opportunity for a regular posting schedule and a variety of voices and topics. The blog entries should be written with a casual, this-great-idea-just-occurred-to-me tone that makes weblogs so addictive.

The more you blog, the more traffic you will get. Posts should be brief and should appear regularly. People will check back daily to read fresh new work. Strive for succinct posts that pump pertinent new information into the blogosphere and move on. Keep it short and sweet so visitors can pop in, read up and click on.

Jones PR works with our clients to create blogs. We develop a content and publishing calendar and write and edit blog posts.