Product PR

Whether it's a basic upgrade of an existing software package or a worldwide launch of a new consumer product, Jones PR has the know-how to successfully coordinate all of the elements necessary to generate maximum impact and results for new product introductions.

Members of the Jones PR leadership team have been involved in countless new product introductions, from launching Hewlett-Packard's first Instant Share digital camera and introducing HP's largest consumer offering ever — more than 100 products spanning digital photography to digital home entertainment solutions — to launching the OQO ultra personal computer, the smallest, high performance Windows XP computer with complete PC functionality. Our team also has been integral in re-branding Network General's well-known "Sniffer" product. Through a product launch tied to Network General's growth strategy, we communicated the transition of the product to a complete enterprise solution, enabling the company to deliver the strongest portfolio of network and application performance analysis solutions on the market.

The Jones PR team has mastered the art of product reviews. We're on a first name basis with top-tier reviewers and have countless positive product reviews to show for it. We counsel our clients to engage in product reviews when their product has a clear advantage. A poor product review can be damaging to a company. Therefore, at times we recommend our clients hold off on submitting products for review until the product is at its peak performance.

Jones PR will tap our contacts at top-tier consumer publications to secure placement of product photos with informative product briefs. Our team has secured consumer product coverage in Good Housekeeping, Stuff Magazine, Rolling Stone Magazine, Time, Men's Health, GQ, Newsweek, US News & World Report, The Today Show and many more.

Celebrities influence average Americans in more ways than we realize. These "ambassadors of cool" touch every part of the average consumer's life — from which dish soap or computer gadget to buy, to which charity to support, to whom to vote for in the upcoming election. Therefore, aligning our clients' products with the right celebrity can be the determining factor between good and great. Celebrities know the power their persona has and that by driving a Cadillac Escalade, wearing a pair of Jimmy Choos or using a Sony Ericsson T-610 picture phone, they can cause spikes in sales for the company. Jones PR knows how to create seeding initiatives that appeal to a celebrity's desire to have the newest, hottest item before anyone else.

Jones PR creates custom outreach programs for prop departments at TV dramas, sitcoms and upcoming movies for product inclusions on these shows. A key celebrity on each show is then offered an advance unit to review and become familiar with. Approaching both the talent and the props department ensures a higher success rate for product placement and is best done toward the beginning of the production schedule, ensuring items are top of mind for writers and prop masters as they construct the movie or television episodes.