Results Measurement

Jones PR focuses on and delivers results. We hold ourselves accountable for the success of our clients’ PR programs. Every PR program we propose includes measurable goals that are tracked and reported monthly. We also conduct six-month review/preview sessions with our clients to ensure we are on target and are mapping our communications strategy to the overall business strategy.

We provide quarterly or periodic coverage analysis reports that include quantitative and/or qualitative assessment of a company, its competitors and industry specific trends. We also pull coverage highlights and package them for our clients to share with their management team, specifically mapping coverage results to the business objectives set forth in the plan. These metrics allow clients to adjust current communications programs and develop marketing tactics to achieve a continued competitive advantage.