Specialty Services

During the past decade, the economic environment, competitive landscape, investor attitudes and marketplace dynamics have changed dramatically for public companies. Today, companies are building investor confidence by defining and articulating their business model. At Jones PR, our primary investor relations objective is simply to develop and implement a program that communicates a company's long-term strategic vision and corresponding business strategy while establishing, enhancing and protecting management's credibility. Our ultimate goal is to build the company's corporate brand so that it is recognized as the leader in its industry.
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A significant business disruption can stimulate unwanted media coverage. Sometimes, even a relatively small issue can escalate into a huge issue — and, thanks to the Internet, it can happen overnight. The resulting public scrutiny can affect the organization's normal operations and have a political, legal and financial impact on the business. The only defense is a good communications strategy. If a crisis is anticipated, Jones PR can partner with our client to determine an overall communications strategy. If the crisis is unexpected and forces a client into a reactive position, we are able to turn on a dime with an appropriate communications strategy to best protect the company. We also train executives to communicate with the public, media and employees by simulating crisis scenarios.

Successfully dealing with the media requires planning, strategy, hard work and practice. Whether preparing for interviews with The Wall Street Journal, USA Today or Good Morning America, Jones PR helps its clients become more confident and comfortable in any interview situation. We work with our clients in practicing their specific stories and provide them with the necessary skills to control the message.

If you create it, you own it. Once established, a category-dominant brand will likely have high and profitable market share. Entrenched competitors that are asleep at the wheel present an opportunity for an innovator to redefine the business and products. It also provides the innovator an opportunity to establish a new category and, possibly, brand leadership within it. Jones PR takes the pulse of the market and develops multi-pronged programs to help clients define a space within an existing category. We also help our clients identify, create and own new market segments.

Launching a company can be a daunting task. But the expertise of Jones PR makes it a little less so. We have been involved in numerous company launches including OQO computers, Innotas and Workday. We work with our clients to develop a solid launch strategy, and then help execute on every aspect of the launch from pre-briefing key analysts and orchestrating a press event to developing press materials and coordinating event logistics.

Whether it's a press event, a media tour, a tradeshow, an investor meeting or a user conference, Jones PR can plan and execute events with our eyes closed. We've coordinated more events than we can count, handling everything from invites to reservations to media coverage. With the larger strategy and goals in mind, we execute at a detailed level to ensure our client events are successful and deliver the expected results.

Jones Public Relations can help companies create a long list of customer references that double as powerful sales tools. We use customer case studies to help tell stories for our clients. We work with our clients to develop a customer program that will not only support PR objectives, but will also be successful within the limitations of the client's company. We will contact the customers, interview them, determine whether there are any potential exposures, and obtain approvals to use customers in numerous ways, including bylined articles, case studies, press releases, user conferences, speaking opportunities and press briefings. All of this important information in maintained in a customer database.

While praise from happy customers is nice, accolades add shine to our clients' websites and provide outside credibility that is hard to match. Jones PR identifies relevant industry awards for our clients, keeping a close eye on submission standards and requirements. We also work to identify award influencers and tap them to recommend our clients for key awards. From identifying and submitting awards applications to creatively promoting their receipt, Jones PR helps our clients make the most of their successes.