Creating remarkable content is one of the core components of inbound marketing, and one of the greatest ways to generate a steady flow of fresh content is by publishing a business blog.
Research indicates companies that blog generate 55% more website visitors, 97% more inbound links, and have 434% more indexed pages than companies that don't. But that doesn't mean they are doing it right.
Avoid making these 4 mistakes - and 11 more - with a free ebook on blogging mistakes and fixes:
- Not integrating your blog with your website
- Failing to encourage engagement
- Rushing blog titles
- Not testing blog elements