Partner in charge of Marketing Strategy and Fractional CMO Services

20+ years of experience guiding B2B marketing for industry leaders in technology and healthcare

A Hart 2018 BW

Meet Allison:

Allison is a strategic partner with JONES, providing guidance and experience to drive strategic direction and service level evolution to serve JONES clients.
An accomplished senior marketing executive, Allison brings more than 20 years of experience supporting brands in the information technology, banking, retail, pharmaceutical, healthcare, and senior living industries to her relationship with JONES. She has established a reputation of success in a broad range of areas including marketing strategy, messaging, positioning, product and corporate re-branding, sales enablement, internal communications, public relations program management, social media marketing, creative supervisions, digital strategy, content marketing, lead generation, customer retention, and thought leadership.
Allison’s background includes direct-to-consumer and branding agency experience at Rapp Worldwide and Wunderman Thompson respectively, as well as business-to-business corporate marketing leadership roles, including a 14-year tenure as the marketing leader for a SaaS healthcare communications provider, TeleVox/West. It was here she first collaborated with JONES to deliver a multi-year research-based thought leadership program to compellingly reposition the company as a solution for patient engagement challenges. In partnership with the JONES team, the program generated 30 research-based content assets, 90+ published articles, more than 100 executive media briefings, and 300 feature pieces of earned media coverage. Allison has also served as head of marketing for an engagement technology provider in senior living, where she focused on building and maturing the start-up company’s marketing function, including executing a complete brand refresh, creating a core lead generation program, and establishing a thought leadership foundation.

Allison’s firsthand understanding of the complexities and demands of today’s corporate marketing leadership roles makes her an ideal strategic partner for JONES and our clients. She is passionate about working collaboratively with smart marketers, believes wholeheartedly in the power of thoughtful communication, and thrives on maximizing resources to deliver strategic impact.

Allison holds a Master of Business Administration and a Bachelor of Arts in Advertising/PR, both from Pennsylvania State University. She is certified in Pragmatic Marketing and HubSpot Inbound Marketing.

Allison's clients

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