Do your calls-to-action make the grade?  Factors that can impact the effectiveness of your calls to action include wording, design, placement and how well the CTA aligns with the landing page to which it is linked. 

If they aren't eye-catching and appealing, they won't get clicks, and if they don't match well with the content they are offering you won't get conversions.                    

Download our complimentary Excel report card template to quickly score your CTAs & determine how you can make them more effective.