When healthcare registration software provider AccuReg came to JONES, they were targeting the wrong audience. Rather than focusing on decision-makers, AccuReg's marketing was largely aimed at the end user: hospital registrars. JONES aided AccuReg in identifying the true target, healthcare CFOs, and rebuilding a brand that appealed to their hot-button issues.
See how JONES helped AccuReg:
- Define a target audience
- Solidify a brand position
- Develop consistent, compelling messaging
- Create an interactive, content-driven website
- Plan a content strategy addressing 11 hot-button issues