When healthcare registration software provider AccuReg came to JONES, they were targeting the wrong audience.  Rather than focusing on decision-makers, AccuReg's marketing was largely aimed at the end user:  hospital registrars.  JONES aided AccuReg in identifying the true target, healthcare CFOs, and rebuilding a brand that appealed to their hot-button issues.                 

See how JONES helped AccuReg:

• Define a target audience
• Solidify a brand position
• Develop consistent, compelling messaging
• Create an interactive, content-driven website
• Plan a content strategy addressing 11 hot-button issues