Best Practices Used to Aid AccuReg In Rebranding for Better Results              

When healthcare registration software provider AccuReg came to JONES, they were targeting the wrong audience.  Rather than focusing on decision-makers, AccuReg's marketing was largely aimed at the end user:  hospital registrars.  JONES aided AccuReg in identifying the true target, healthcare CFOs, and rebuilding a brand that appealed to their hot-button issues.                 

See how JONES helped AccuReg:

  • Define a target audience
  • Solidify a brand position
  • Develop consistent, compelling messaging
  • Create an interactive, content-driven website
  • Plan a content strategy addressing 11 hot-button issues

See how rebranding best practices work

AccuReg Case Study with JONES           
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