---
title: "Case Study: AccuReg"
description: Learn the best practices JONES used to aid AccuReg in rebranding for better results.
---

[![JonesPRLogo.png](https://www.jonespr.net/hs-fs/file-2346955691-png/Jones_PR_Project/images/jonespr_logo.png?width=255&height=65&name=jonespr_logo.png "JonesPRLogo.png")](https://www.jonespr.net)

## Rebranding The Right Way

![case study TeleVox](https://www.jonespr.net/hs-fs/file-2439452847-jpg/Images/banner_image.jpg?t=1441982128004 "case study TeleVox")

## Best Practices Used to Aid AccuReg In Rebranding for Better Results              

           

When healthcare registration software provider AccuReg came to JONES, they were targeting the wrong audience.  Rather than focusing on decision-makers, AccuReg's marketing was largely aimed at the end user:  hospital registrars.  JONES aided AccuReg in identifying the true target, healthcare CFOs, and rebuilding a brand that appealed to their hot-button issues.                 

## See how JONES helped AccuReg:

- Define a target audience
- Solidify a brand position
- Develop consistent, compelling messaging
- Create an interactive, content-driven website
- Plan a content strategy addressing 11 hot-button issues

## See how rebranding best practices work

![AccuReg Case Study with JONES](https://www.jonespr.net/hubfs/CTAs/AccuReg_shadow_title_left.png)           

                  
                

                

               

                       

![download case study on TeleVox](https://www.jonespr.net/hs-fs/file-2339259612-png/Jones_PR_Project/images/red-arrow.png "download case study on TeleVox")

                        

# Download the case study for more details on how JONES helped AccuReg rebrand.Get your copy now.        

                

            

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