---
title: "Case Study: Brand Identity"
description: Explore how JONES helped one university develop a new brand identity that could be expanded to reach all avenues of communication.
---

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## Case Study:  Carrying Out Brand Identity

See how a simple concept can be         
turned into a complete brand position

![Your First 100 Days of Marketing](https://www.jonespr.net/hs-fs/file-2439452847-jpg/Images/banner_image.jpg?width=900&name=banner_image.jpg "Your First 100 Days of Marketing")

  

Not all rebranding efforts have to start with a blank slate. This JONES case study lays out the argument for using a tagline rich with potential to develop a complete brand identity and related website content strategy.

 

JONES developed a complete brand strategy for client Bellevue University focused on addressing the university's unique target market with relevant content that would reduce its website bounce rate and develop a lead nurturing program. 

## The JONES strategy would:  

- Expand on an existing tagline as a basis for complete brand & culture identity development
- Use market research & student survey responses to develop relevant content for the website and publications
- Use awareness content to address the specific needs of Bellevue University's niche market
- Offer downloadable content & tools to help prospective students make decisions

## Read the study for a guideline on how rebranding should be done.

           

                ![Case Study Brand Identity](https://www.jonespr.net/hs-fs/hubfs/CTAs/sb_BellevuewBrandIdentity_left.jpg?width=268&name=sb_BellevuewBrandIdentity_left.jpg "Case Study Brand Identity")                

                

               

                       

![Your First 100 Days of Marketing](https://www.jonespr.net/hs-fs/file-2339259612-png/Jones_PR_Project/images/red-arrow.png?width=40&name=red-arrow.png "Your First 100 Days of Marketing")

                        

# Explore how brand identity can be expanded to reach all avenues of communication.Get your copy now.        

                

            

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