Do you really know how your PR or marketing program is performing, or do you rely on a gut feeling?
Most PR and marketing departments have a “sense” for whether they are doing well, but they don’t have the hard data to back up results and prove their worth. Without a system in place to measure, analyze and package the results of marketing and PR programs, your company is at a disadvantage.
Our Audit Solution Sheet outlines how you can use audits to:
- Track progress toward goals.
- Make informed strategy decisions
- Understand competitive relationships
- Prove PR and marketing ROI