A Pew Research study in 2014 showed that nearly 90 percent of adult Americans use the internet. Of those, a majority use it, in part, to conduct product research. As consumers, we are looking for information.
As marketers, it's time to provide information. Not just sales pitches. That is where quality content comes into play. When done right, inbound marketing — using content and information to attract leads and drive sales — costs 62 percent less than outbound tactics. But it requires great content.
JONES can help you create content that will:
- Improve SEO & increase web traffic
- Increase leads
- Establish your position as an industry authority
- Nurture leads through the sales funnel