Developing strong customer personas (aka buyer personas) lays the groundwork for creating marketing content that brings the right message to the right person. There may be multiple stakeholders involved in decision-making, and each has a unique perspective on the needs and pain points your product or service can address.

Download examples of detailed personas to guide content creation.

                SampleBuyerPersonas Left Tilt                

Use these examples to guide your own development of detailed personas on which to build your marketing content and strategy.