In order to get the most benefit from your social media presence, you need to set goals for engagement and monitor the response you receive. Our worksheet offers initial goals for email blasts, Google+, Twitter, LinkedIn and Facebook, with space for reporting interaction and links. It can be a handy way to share social engagement information with the entire team.
- Number of tweets & status updates used to share blog posts
- Comments, shares or retweets of your updates
- Engagement by sharing or tweeting content from other sources
- Document sharing & hosting on sites such as SlideShare, YouTube or Reddit