Usually when we talk about marketing content, we are referring to a few obvious elements: blog posts, social media posts and visuals, contributed articles, or downloadable content such as reports, ebooks or templates.
Too often, we overlook how the same concepts and strategies that are winners when creating the “big picture” content should be applied to the smaller elements, including the landing pages that are gateways for those downloadable offers that convert visitors into leads.
MarketingWise spells out how to apply content marketing concepts to the fine details of landing pages.
Here are additional resources from the Inbound Accelerator and our Inbound Marketing Learning Library to help you apply the concepts outlined in the infographic above.