--- title: 12 Key Questions When Creating Marketing Videos description: "12 Questions To Ask Before You Create Marketing Videos Know your target audience, intended distribution, and more before you write or record anything in order to avoid “random acts of digital.”" image: https://www.jonespr.net/hubfs/12%20Key%20Questions%20When%20Creating%20Marketing%20Videos%20.jpg --- [![](https://www.jonespr.net/hubfs/12%20Key%20Questions%20When%20Creating%20Marketing%20Videos%20.jpg) ](https://www.jonespr.net/eight-arms-blog/12-key-questions-when-creating-marketing-videos) # 12 Key Questions When Creating Marketing Videos BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)  ![12 Key Questions When Creating Marketing Videos ](https://www.jonespr.net/hubfs/12%20Key%20Questions%20When%20Creating%20Marketing%20Videos%20.jpg) Video is everywhere. It is the most engaging content form on social media – in fact, 74 percent of all internet traffic is video. But as a marketer, your focus needs to be on a creating the kinds of videos that reach customers. That means thinking through each video before you ever start writing or recording. This infographic from [Mastermind Studios](http://mastermindstudios.ca/) outlines 12 essential questions to ask yourself before you create a marketing video. Don’t try to take shortcuts by creating what they dub “random acts of digital.” One of the 12 key questions is “Where will it be seen?” Remember that this question can, and should, have multiple answers. If you aren’t sure where you can use, and repurpose, your video content, download [Maximizing Your Marketing Videos](https://www.jonespr.net/lp-maximize-your-marketing-videos). This checklist outlines 28 places to use your marketing videos or get a jumpstart on your planning process with our [Video Planning Template](https://www.jonespr.net/lp-video-planning-template). ![video-questions](https://www.jonespr.net/hs-fs/hubfs/video-questions.jpg?width=1043&name=video-questions.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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