--- title: 36 Rules For Content Marketing Success description: "Marketing infographic. 36 Rules for Content Marketing: What to do and what not to do for successful blog posts, infographics and press releases." image: https://www.jonespr.net/hubfs/36%20Rules%20For%20Content%20Marketing%20Success.jpg --- [![](https://www.jonespr.net/hubfs/36%20Rules%20For%20Content%20Marketing%20Success.jpg) ](https://www.jonespr.net/eight-arms-blog/36-rules-for-content-marketing-success) # 36 Rules For Content Marketing Success BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![36 Rules For Content Marketing Success infographic.jpg](https://www.jonespr.net/hs-fs/hubfs/36%20Rules%20For%20Content%20Marketing%20Success.jpg?width=1433&name=36%20Rules%20For%20Content%20Marketing%20Success.jpg "36 Rules For Content Marketing Success infographic.jpg") With more and more B2B buyers willing to consider vendor-authored content as a primary source of information when making purchasing decisions *([see this infographic](https://www.jonespr.net/inboundaccelerator/b2b-marketing-content-preferences-you-need-to-know-infographic))*, and consumers following suit, getting content right is imperative. This infographic shared [by DemandGen Report](https://www.demandgenreport.com/resources/infographics/infographic-the-do-s-and-dont-s-of-content-marketing) outlines three dozen things you should or should not do with your content marketing and public relations — including what not to do with your blog posts, press releases, guest posts and infographics. Many of these are topics we’ve covered and challenges for which we have resources available. Find more details or templates for implementing a few of the 36 tips in these links: - Write quality blog content: [Content Quality Report Card](https://www.jonespr.net/content-quality-report-card) - Maintain a blog schedule: [Blog Calendar Template](https://www.jonespr.net/blog-calendar-template) - Don’t turn press releases (or contributed articles) into a sales pitch: [3 Reasons Your Contributed Articles Are Rejected](https://www.jonespr.net/inboundaccelerator/3-reasons-your-contributed-articles-are-rejected) - Promote infographics on social media: [How to Link Social Media to Lead Generation](https://www.jonespr.net/inboundaccelerator/how-to-link-social-media-to-lead-generation) Find our own 20 rules for blog posts and other content marketing in our [Blog Essentials Checklist](https://www.jonespr.net/blog-essentials-checklist-what-your-blog-needs-to-succeed). Download it to walk through the characteristics your content marketing and blog need to succeed. In the meantime, enjoy this content marketing infographic! ![content-marketing-infographic-600w.png](https://www.jonespr.net/hs-fs/hubfs/content-marketing-infographic-600w.png?width=550&name=content-marketing-infographic-600w.png "content-marketing-infographic-600w.png")    ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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