--- title: 4 Reasons You Need a Business Blog description: Here are 4 reasons that it is importnat for your company to have a business blog. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_200_Business_Blog.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_200_Business_Blog.jpg) ](https://www.jonespr.net/eight-arms-blog/4-reasons-you-need-a-business-blog) # 4 Reasons You Need a Business Blog BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![4 Reasons You Need a Business Blog](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_200_Business_Blog.jpg?width=500&name=Blog_200_Business_Blog.jpg "4 Reasons You Need a Business Blog") Your company has a [website](https://www.jonespr.net/25-website-must-haves-for-driving-traffic-sales-and-leads). It has accounts on Facebook, LinkedIn, Twitter, maybe even [Pinterest](https://www.jonespr.net/optimize-and-measure-your-pinterest-business-account). You have developed a webinar and written [case studies](https://www.jonespr.net/primaris-case-study). But you are still dragging your feet about committing to the regular writing involved in a [business blog](https://www.jonespr.net/introduction-to-business-blogging). Stop dragging your feet. Now. Why? Just check out the data in this infographic. ![4 Reasons You Need a Business Blog](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic.Readers.Blog-39.jpg?width=550&name=Graphic.Readers.Blog-39.jpg "4 Reasons You Need a Business Blog") 1.  The global audience for blogs is growing. Including the audience for business blogs that are well-written and provide useable information. 2.  Marketers like you are recognizing the importance of blogs for their companies. In fact, 25 percent say they are a critical part of their marketing approach. [(Click to Tweet)](http://ctt.ec/d_P4p) 3.  More than three-fourths of companies that blog daily say they can trace customers directly back to their blog. That’s lead generation in [action](https://www.jonespr.net/inboundaccelerator/qa-how-integrated-content-marketing-strategy-earned-primaris-leads-awards). 4.  More than 75 percent of all internet users read blogs at least daily. [(Click to Tweet)](http://ctt.ec/f2F3_) Wondering where to start? Get your business blog off the ground by downloading Introduction to [Business Blogging](https://www.jonespr.net/introduction-to-business-blogging) today. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "datePublished" : "2016-02-05T14:00:00.000Z", "headline" : "4 Reasons You Need a Business Blog", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_200_Business_Blog.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/4-reasons-you-need-a-business-blog", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```