--- title: 6 Strategies for Writing Better Blog Posts description: Tips to help you write better blog posts. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_370_Blog_Post.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_370_Blog_Post.jpg) ](https://www.jonespr.net/eight-arms-blog/6-strategies-for-writing-better-blog-posts) # 6 Strategies for Writing Better Blog Posts BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![6 Strategies for Writing Better Blog Posts](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_370_Blog_Post.jpg?width=1681&name=Blog_370_Blog_Post.jpg "6 Strategies for Writing Better Blog Posts")   It’s nearly impossible to predict what will be the next worldwide viral sensation on social media. Chances are it won’t be a B2B business blog post. But while your content may not go viral in the same way as a goofy song about an apple, a pen and a pineapple ([really](http://www.bbc.com/news/world-asia-37480920)), it can hit it big within your target audience if you set the stage with the tips listed below. ![6 Strategies for Writing Better Blog Posts](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic.Quality.Content-47.png?width=487&name=Graphic.Quality.Content-47.png "6 Strategies for Writing Better Blog Posts") Wondering just what some of those might look like? **Original data**: West Corportation, formerly known as TeleVox, hit it big with a series of reports detailing original research into how communication impacts patient health. Read the case study [here](https://www.jonespr.net/case-study-televox). **Controversial**: While it may not be election-year-debate level controversy, even my discussion of the advantages of working with an agency vs. hiring freelancers for content development generated a lot of interest and discussion on [LinkedIn](https://www.linkedin.com/pulse/consider-your-options-when-choosing-who-create-content-kristin-jones?trk=mp-reader-card). **Cover it first**: JONES partner [HubSpot](https://www.jonespr.net/certified-partner) is a pioneer in inbound marketing and all things digital marketing, so it is no surprise that when Pinterest skyrocketed toward the top of the social media world, HubSpot would be one of the first to provide its readers with information on using [Pinterest for business](http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest-for-Marketing.aspx#sm.0000bpo302vyacqbwob2guvnlnsk0) and we get to share their knowledge with you as well in this [ebook](https://www.jonespr.net/optimize-and-measure-your-pinterest-business-account). **Feature industry examples**: Everyone loves to read success stories. That’s why case studies are popular (find ours in the [Be The Envy section](https://www.jonespr.net/resources-topic/topic/be-the-envy) of our [Inbound Marketing Learning Library](https://www.jonespr.net/marketing-resources)). You can also highlight that success in your blog posts with formats like this Q&A with JONES client [Primaris](https://www.jonespr.net/inboundaccelerator/qa-how-integrated-content-marketing-strategy-earned-primaris-leads-awards). **Be entertaining**: Everyone likes to laugh occasionally. See this post about how Cisco used humor and beer to highlight [technology](https://www.jonespr.net/inboundaccelerator/cisco-beer-and-humor-in-b2b-marketing). **Must-click headline**: When writing your blog post headlines, consider these [dos](https://www.jonespr.net/inboundaccelerator/how-to-write-headlines-that-work-tips-templates-and-top-words) and [don’ts](https://www.jonespr.net/inboundaccelerator/ordinary-marketer-wrote-this-headline). These six strategies for hitting it big with your business blog content—without resorting to catchy nonsense songs—are among the top tips you will find in our free ebook: [How to Grow & Scale Your Business Blog](https://www.jonespr.net/how-to-grow-and-scale-your-business-blog). Download it now to do the things that will build your blog’s audience. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-09-30T13:00:00.000Z", "headline" : "6 Strategies for Writing Better Blog Posts ", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_370_Blog_Post.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/6-strategies-for-writing-better-blog-posts", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```