--- title: Are You Using Yellow Pages Lead Generation Tactics in a Google World? description: Learning lead generation tactics in today's Google world. image: https://www.jonespr.net/hubfs/Blog_Images/SEO_image.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/SEO_image.jpg) ](https://www.jonespr.net/eight-arms-blog/are-you-using-yellow-pages-lead-generation-tactics-in-a-google-world) # Are You Using Yellow Pages Lead Generation Tactics in a Google World? BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![Are You Using Yellow Pages Tactics in a Google World?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/SEO_image.jpg?width=550&height=367&name=SEO_image.jpg "Are You Using Yellow Pages Tactics in a Google World?")   When was the last time you picked up the Yellow Pages to find a business in your community? If you are under the age of 30, have you EVER used the Yellow Pages? The actual book?   That’s what I thought. Why page through a dusty book of phone numbers and addresses when the [mobile phone](https://www.jonespr.net/inboundaccelerator/optimize-for-mobile-or-kiss-customers-goodbye) in your pocket can search more quickly and connect you to full websites with the information you need to know?   As a marketer, the key is that your business is no longer treated more or less equally in an alphabetical list (hence the popularity of names like A1 Dry Cleaning and A+ Roofing). Now, your search ranking is based on a number of factors, including frequency of keywords, incoming links, and [meta descriptions](https://www.jonespr.net/microdata-schema-rich-snippets-cheat-sheet). If you don’t get those things right, no tricky names will land you at the top of the list.   With billions of web searches going on every day, you need to ensure that the people looking for your site can find it. [(Click to Tweet)](http://ctt.ec/6Y62l) One place to start implementing your tactics is with carefully planning and tracking your [on-page search engine optimization](https://www.jonespr.net/on-page-SEO-planning-template). Everything from headings to image file names should point search engines to your page.  [![Are You Using Yellow Pages Tactics in a Google World?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Oct_9_main_image.jpg?width=486&height=575&name=Oct_9_main_image.jpg "Are You Using Yellow Pages Tactics in a Google World?")](https://www.domo.com/blog/2015/08/data-never-sleeps-3-0/) Download our free [On-Page SEO Template](https://www.jonespr.net/on-page-SEO-planning-template) today to start moving your business up in search engine results. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "datePublished" : "2015-10-09T13:00:00.000Z", "headline" : "Are You Using Yellow Pages Lead Generation Tactics in a Google World?", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/SEO_image.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/are-you-using-yellow-pages-lead-generation-tactics-in-a-google-world", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```