--- title: Don’t Believe Everything You Read About Business Blogging description: Here are some thoughts to keep in mind to remove some assumptions from your business blogging. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_308_Blogging.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_308_Blogging.jpg) ](https://www.jonespr.net/eight-arms-blog/dont-believe-everything-you-read-about-business-blogging) # Don’t Believe Everything You Read About Business Blogging BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Don’t Believe Everything You Read About Business Blogging](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_308_Blogging.jpg?width=550&name=Blog_308_Blogging.jpg "Don’t Believe Everything You Read About Business Blogging") What do we know is true about blogging? - Businesses that blog generate more online leads. - Maintaining a consistent [schedule](https://www.jonespr.net/blog-calendar-template) and creating [posts that solve problems](https://www.jonespr.net/inboundaccelerator/ask-yourself-three-questions-when-creating-content-for-inbound-marketing) improve reader engagement. - Blogs are only a part of the inbound marketing picture. What isn’t necessarily true, according to [WhoIsHostingThis.com](http://www.whoishostingthis.com/blog/2015/08/24/blogging-mistakes/)? - That you have to blog daily. - That all of your blog posts should be novels (or quick hits that can be read less than a minute). Or even that all of your posts should be primarily text. ([See here](https://www.jonespr.net/inboundaccelerator/ten-ways-to-spice-up-a-business-blog).) - That SEO means stuffing in all the keywords you can. ([See here](https://www.jonespr.net/inboundaccelerator/6-strategies-for-writing-blog-posts-that-hit-it-big).) - That you only need to write the blog, and the rest will take care of itself. ([See here](https://www.jonespr.net/inboundaccelerator/writing-a-blog-isnt-enough-you-need-to-promote-it).) Read on for more about the dangerous of falling prey to these blogging mistakes and myths, and how to correct them. ![Don’t Believe Everything You Read About Business Blogging](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blogging-Mistakes.jpg?width=550&name=Blogging-Mistakes.jpg "Don’t Believe Everything You Read About Business Blogging") What other mistakes do you see business bloggers make (or see happening within your own company)? Maybe the solutions are in our [15 Business Blogging Mistakes and Easy Fixes ebook](https://www.jonespr.net/15-business-blogging-mistakes-and-easy-fixes). Download it now and eliminate any erroneous assumptions from your business blogging brain. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![4.6 Business Blogging That Impacts Traffic & Leads](https://www.jonespr.net/hs-fs/hubfs/4.6%20Business%20Blogging%20That%20Impacts%20Traffic%20%26%20Leads.jpg?width=352&name=4.6%20Business%20Blogging%20That%20Impacts%20Traffic%20%26%20Leads.jpg) ](https://www.jonespr.net/eight-arms-blog/business-blogging-benchmarks-that-impact-traffic-leads) ### [Business Blogging Benchmarks That Impact Traffic & Leads](https://www.jonespr.net/eight-arms-blog/business-blogging-benchmarks-that-impact-traffic-leads) [![Are Design Errors Killing Your Business Blog? (Part 1)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20474%20Blog%20Design.jpg?width=352&name=Blog%20474%20Blog%20Design.jpg) ](https://www.jonespr.net/eight-arms-blog/are-design-errors-killing-your-business-blog-part-1) ### [Are Design Errors Killing Your Business Blog? (Part 1)](https://www.jonespr.net/eight-arms-blog/are-design-errors-killing-your-business-blog-part-1) [![Brand Creation Begins With Discovery](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20387%20Brand.jpg?width=352&name=Blog%20387%20Brand.jpg) ](https://www.jonespr.net/eight-arms-blog/brand-creation-begins-with-discovery) ### [Brand Creation Begins With Discovery](https://www.jonespr.net/eight-arms-blog/brand-creation-begins-with-discovery) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2021-02-08T20:44:45.786Z", "datePublished" : "2016-07-06T12:52:52.000Z", "headline" : "Don’t Believe Everything You Read About Business Blogging", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_308_Blogging.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/dont-believe-everything-you-read-about-business-blogging", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```