While spam emails are irritating to everyone, more than 85 percent of consumers say they DO want to hear from companies they do business with, especially when companies take care to fill those emails with content and offers that consumers find useful.
So how do you keep your emails from hitting the junk folder or going unopened?
Check out our top 10 tips for creating great marketing emails to supplement your inbound marketing strategy.
Get more in-depth advice and examples for each of these tips in our ebook: Email for Inbound Marketing: Do This, Not That.