---
title: "Explainer Video Cheat Sheet: Script Writing (infographic)"
description: "Your Explainer Video Script Writing Cheat Sheet
Find a template for three different script formats, tips on word choice, and great advice for matching words to images in winning explainer videos."
image: https://www.jonespr.net/hubfs/Explainer%20Video%20Cheat%20Sheet_%20Script%20Writing%20(infographic).jpg
---

[![](https://www.jonespr.net/hubfs/Explainer%20Video%20Cheat%20Sheet_%20Script%20Writing%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/explainer-video-cheat-sheet-script-writing-infographic)

# Explainer Video Cheat Sheet: Script Writing (infographic)

BY:  

[ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)

![Explainer Video Cheat Sheet_ Script Writing (infographic)](https://www.jonespr.net/hubfs/Explainer%20Video%20Cheat%20Sheet_%20Script%20Writing%20(infographic).jpg)

An overwhelming majority of consumers (and that includes [B2B decision makers](https://www.jonespr.net/inboundaccelerator/3-video-marketing-stats-that-influence-your-2018-b2b-strategy)) say they would rather watch a video than read an article to learn about a product or service. Does that mean it’s time for you to create an explainer video or two?

[Breadnbeyond.com](https://breadnbeyond.com/articles/explainer-video-script-cheatsheet/) created this handy infographic to walk you through the basics of 3 different script formats, fine tuning your word choices, and marrying your script to the images on-screen.

Creating the video, however, is only part of the process. It is just as important to consider how you will use it, in order to maximize the return on your investment of time and resources creating the video. Download our [Marketing Video Planning Template](https://www.jonespr.net/lp-video-planning-template) to sketch out the basics of what each video you create is meant to achieve and how you will use it to complement the rest of your inbound marketing strategy.

 

[![The Ultimate Cheatsheet to Explainer Video Scripts [INFOGRAPHIC]](https://breadnbeyond.com/wp-content/uploads/2018/explainer-video-script-ultimate-cheat-sheet.png "The Ultimate Cheatsheet to Explainer Video Scripts [INFOGRAPHIC]")](https://breadnbeyond.com/articles/explainer-video-script-cheatsheet/)

Courtesy of: [Breadnbeyond](https://breadnbeyond.com)

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---

## **Keeping Up with Kristin**

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I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next?

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## Related Posts

[![Why You Need An Explainer Video (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog%20Dec%206%202017.jpg?width=352&name=Blog%20Dec%206%202017.jpg) ](https://www.jonespr.net/eight-arms-blog/why-you-need-explainer-videos-infographic)

### [Why You Need Explainer Videos [infographic]](https://www.jonespr.net/eight-arms-blog/why-you-need-explainer-videos-infographic)

[![What Consumers Businesses Say About Explainer Videos infographic](https://www.jonespr.net/hs-fs/hubfs/Blog%20Oct%2013%202017%20FINAL.jpg?width=352&name=Blog%20Oct%2013%202017%20FINAL.jpg) ](https://www.jonespr.net/eight-arms-blog/what-consumers-businesses-say-about-explainer-videos-infographic)

### [What Consumers & Businesses Say About Explainer Videos [infographic]](https://www.jonespr.net/eight-arms-blog/what-consumers-businesses-say-about-explainer-videos-infographic)

[![Video Trends Marketers Should Be Watching (infographic) (1)](https://www.jonespr.net/hs-fs/hubfs/Video%20Trends%20Marketers%20Should%20Be%20Watching%20(infographic)%20(1).jpg?width=352&name=Video%20Trends%20Marketers%20Should%20Be%20Watching%20(infographic)%20(1).jpg) ](https://www.jonespr.net/eight-arms-blog/video-trends-marketers-should-be-watching-infographic)

### [Video Trends Marketers Should Be Watching (infographic)](https://www.jonespr.net/eight-arms-blog/video-trends-marketers-should-be-watching-infographic)

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