--- title: Getting Stuck on Negative Thoughts Seems to Be Human Nature description: Negative Thoughts can affect your inbound marketing campaign planning, be aware of your message. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20533%20Negative%20Thoughts.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20533%20Negative%20Thoughts.jpg) ](https://www.jonespr.net/eight-arms-blog/getting-stuck-on-negative-thoughts-seems-to-be-human-nature) # Getting Stuck on Negative Thoughts Seems to Be Human Nature BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Getting Stuck on Negative Thoughts Seems to Be Human Nature](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20533%20Negative%20Thoughts.jpg?width=1269&name=Blog%20533%20Negative%20Thoughts.jpg "Getting Stuck on Negative Thoughts Seems to Be Human Nature") Whether you are tackling a big job, crafting the perfect messaging for your next inbound marketing campaign, or challenging yourself to achieve a significant personal goal, how you present information—to yourself or an external audience—makes a difference. [Alison Ledgerwood](http://psychology.ucdavis.edu/people/aml), social psychologist at UC-Davis, has shown that once a negative enters our mind, it gets stuck there. In her [TEDTalk](https://www.youtube.com/watch?v=7XFLTDQ4JMk) she outlines the results of their experiment presenting groups with the same scenario, only phrased in two different ways: 60% of jobs saved vs. 40% of jobs lost. “Once we think about something as a loss, that way of thinking about it seems to stick in our heads,” Ledgerwood explains. “Our view of the world has a fundamental tendency to tilt to the negative. … We have to work to see the up side.” Think about how this understanding of our human tendency toward the dark side impacts what you do as a marketer and as an individual. Political marketers have obviously understood this tendency for years, relying on the fact that a negative thought gets stuck in the listener’s mind and is hard to shake, even in the face of more positive revelation. 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