--- title: Give Editors The Right Reasons To Accept Your Contributed Articles description: "Give Editors The Right Reasons To Accept Your Contributed Articles Perfect the pitch by always offering quality content that is on-topic, relevant to the publication’s readers, and informative not promotional." image: https://www.jonespr.net/hubfs/jones_headerblogimage_feb.29.2020(2).png --- [![](https://www.jonespr.net/hubfs/jones_headerblogimage_feb.29.2020(2).png) ](https://www.jonespr.net/eight-arms-blog/give-editors-the-right-reasons-to-accept-your-contributed-articles-header-image-top-tips-for-the-perfect-pitch) # Give Editors The Right Reasons To Accept Your Contributed Articles BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![jones_headerblogimage_feb.29.2020(2)](https://www.jonespr.net/hs-fs/hubfs/jones_headerblogimage_feb.29.2020(2).png?width=550&name=jones_headerblogimage_feb.29.2020(2).png) With the realms of marketing and public relations continually meeting, meshing and intertwining, using contributed articles as part of an integrated campaign is the perfect way to reach thousands of prospects with top-of-the-funnel content that establishes you brand as an industry authority. But you aren’t the only one seeking editorial space from related blogs and industry media. As [PointVisible points out in this infographic](https://www.pointvisible.com/blog/how-to-write-a-perfect-guest-post-pitch/), many editors get at least 6-10 pitches every day, and 20 percent of those editors say 9 out of 10 pitches are so bad, they don’t even bother to read them properly. Ouch. So what can you do to keep your contributed article pitch from going straight to the trash bin? PointVisible outlines some reasons for rejection: - Low quality content - Not following guidelines - Too promotional - Not a good fit - Brand misalignment   It seems like we’ve covered these before. *(In this [Q&A post](https://www.jonespr.net/inboundaccelerator/qa-how-jones-and-west-use-contributed-articles-in-marketing-campaigns), Scott Muff, JONES partner in charge of media relations and digital media, explains how we use original research to fuel complete campaigns, including thought leadership articles, by specifically targeting industry media with relevant, non-promotional content using abstracts to present the initial article concept. The articles are then written to meet the publication guidelines, and the quality of our content has made placing additional articles with those same publications easier because they trust our work.)* ![Guest-post-pitch-statistics-infographic](https://www.jonespr.net/hs-fs/hubfs/Guest-post-pitch-statistics-infographic.jpg?width=1043&name=Guest-post-pitch-statistics-infographic.jpg) Contributed articles are not simply PR pieces, however. When used as one component of a complete campaign, they can also contribute to increased web traffic and online lead generation. When you [promote your contributed articles properly](https://www.jonespr.net/inboundaccelerator/how-not-to-promote-your-thought-leadership-success), they become powerful tools in your marketing efforts.   If you aren’t already utilizing contributed bylined articles as part of an integrated marketing and PR strategy, we’ve laid out the steps to help you put them to work. [How To Get Your CEO Published](https://www.jonespr.net/lp-how-to-get-your-ceo-published) is a guide to planning, pitching and writing contributed articles and guest posts that build your brand’s [awareness and authority](https://www.jonespr.net/lp-jones-bylined-article-solutions). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/2024%20Images/JPR-BlogHeaderImages2023-140.png?width=352&name=JPR-BlogHeaderImages2023-140.png) ](https://www.jonespr.net/eight-arms-blog/lessons-from-15-years-integrate-pr-marketing-to-maximize-results) ### [Integrate PR & Marketing To Maximize Results](https://www.jonespr.net/eight-arms-blog/lessons-from-15-years-integrate-pr-marketing-to-maximize-results) [![Repurpose Content to Maximize Impact](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_330_repurpose_conetnt.jpg?width=352&name=Blog_330_repurpose_conetnt.jpg) ](https://www.jonespr.net/eight-arms-blog/repurpose-content-to-maximize-impact) ### [Repurpose Content to Maximize Impact](https://www.jonespr.net/eight-arms-blog/repurpose-content-to-maximize-impact) [![Client Success_ Complete Content Packages Fuel West Marketing Strategy (1)-1](https://www.jonespr.net/hs-fs/hubfs/Client%20Success_%20Complete%20Content%20Packages%20Fuel%20West%20Marketing%20Strategy%20(1)-1.jpg?width=352&name=Client%20Success_%20Complete%20Content%20Packages%20Fuel%20West%20Marketing%20Strategy%20(1)-1.jpg) ](https://www.jonespr.net/eight-arms-blog/icymi-the-2019-inbound-marketing-advice-posts-to-read-in-2020) ### [ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020](https://www.jonespr.net/eight-arms-blog/icymi-the-2019-inbound-marketing-advice-posts-to-read-in-2020) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "dateModified" : "2022-05-05T18:32:17.856Z", "datePublished" : "2020-03-04T14:00:00.000Z", "headline" : "Give Editors The Right Reasons To Accept Your Contributed Articles", "image" : [ "https://www.jonespr.net/hubfs/jones_headerblogimage_feb.29.2020(2).png" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/give-editors-the-right-reasons-to-accept-your-contributed-articles-header-image-top-tips-for-the-perfect-pitch", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```