The idea of blending healthcare, with its many restrictions on privacy, with social media, where nothing seems private anymore, can be tricky for many providers. But the numbers show that it is a wilderness that you can’t ignore forever.
As younger, social-savvy users become patients and healthcare consumers, providers will need to find that balance. These statistics show why.
Rather than go into the social media landscape unprepared, or not at all, consider how the proper approach can benefit both your healthcare practice and your patients, through increased sharing of educational materials, greater awareness of healthy habits, and increased brand awareness for your business.
Find more on healthcare marketing in social media in this post: How To Conquer Social Media To Increase Traffic For Healthcare.
Download this quick booklet for more on how healthcare providers can navigate the muddy waters of social media: 6 Ways Facebook Benefits Healthcare Providers.