--- title: How to Craft the Perfect Social Media Post description: Here are some tips to help you plan your social media posts carefully. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_313__Social_Media_Post.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_313__Social_Media_Post.jpg) ](https://www.jonespr.net/eight-arms-blog/how-to-craft-the-perfect-social-media-post) # How to Craft the Perfect Social Media Post BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![How to Craft the Perfect Social Media Post](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_313__Social_Media_Post.jpg?width=550&name=Blog_313__Social_Media_Post.jpg "How to Craft the Perfect Social Media Post") With 91 percent of retail brands using two or more social media outlets, and a majority of B2B firms also taking on digital marketing in the social sphere, your presence needs to be nearly perfect in order to cut through the clutter. While [CJG Digital Marketing’s infographic](http://cjgdigitalmarketing.com/create-a-perfect-social-media-post-on-top-7-networks-infographic/) is a couple of years old and some of the numbers may not be current, the advice for creating effective posts is still spot-on. Here are a few of the takeaways we recommend focusing on. - **Positive content and informative posts**: Provide links in your social media posts to the kind of content that helps your customers or clients solve problems. ([Three questions to consider as you create content](https://www.jonespr.net/inboundaccelerator/ask-yourself-three-questions-when-creating-content-for-inbound-marketing).) - **Proper grammar:** No matter how long, or short, your content is, it needs to be [high quality](https://www.jonespr.net/blog/402746/edit-beta/www.jonespr.net/content-quality-report-card). And, yes, social media posts are “content.” - **Images**: Use original, eye-catching and appealing [images](https://www.jonespr.net/inboundaccelerator/inspiring-images-for-content) whenever possible and pertinent. Social media is increasingly visual in nature. - **Keywords:** As more consumers turn to social media for their primary online search and research vehicles, optimizing your posts and descriptions with the right [keywords](https://www.jonespr.net/inboundaccelerator/even-on-pinterest-keywords-matter) will help you gain additional eyes and clicks. ![How to Craft the Perfect Social Media Post](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Create-a-Perfect-Social-Media-Post-on-Top-7-Networks.jpg?width=550&name=Create-a-Perfect-Social-Media-Post-on-Top-7-Networks.jpg "How to Craft the Perfect Social Media Post") With all of those tips in mind, you will want to plan your social media posts carefully. Our [Social Media Scheduling Worksheet](https://www.jonespr.net/social-media-scheduling-worksheet) makes it simple to plan your post content, calls-to-action, links and timing. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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