How to Optimize 4 Essential Lead Capture Elements
Inbound marketing is built around the concept of providing your prospects with content they want, capturing their information when they download that content, and then following up with automated lead nurturing emails to offer additional, relevant content and move them toward a sale.
To do so, your website needs 4 essential elements.
Sounds simple, right?
Well, we all know it can’t be that easy. And that’s why we have filled our blog and our Inbound Marketing Learning Library with the information you need to optimize each of these four elements.
Here are some links to get you started.
Quality content:
Calls-to-action:
Landing pages:
Forms:
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