No matter how large or how small your business is, your online reputation matters. It isn’t enough to simply create a website or a couple of social media accounts and post periodically (though you should be doing those things). You need to actively analyze and manage what is said about your business on multiple platforms.
Reviews posted on social media and on sites such as TripAdvisor, Google, Yelp and others are key influencers of consumers’ decisions, as are your own responses to both reviews and public communication from customers about your business.
MDG Advertising outlines some of the basics of what online reputation management is, why it is important, and how to set up your own process for staying on top of it in this infographic.
Which platforms do you consistently monitor for reviews? Do you have a specific person tasked with managing online reputation communication, or a specific time set aside each day or week for monitoring feedback, responding to reviews and addressing spam?