--- title: Inbound Marketing Preferences by Industry (infographic) description: Here in an infographic highlighting the preferences by market for inbound marketing. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20520%20Inbound%20Marketing.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20520%20Inbound%20Marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/inbound-marketing-preferences-by-industry-infographic) # Inbound Marketing Preferences by Industry (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Inbound Marketing Preferences by Industry (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20520%20Inbound%20Marketing.jpg?width=1349&name=Blog%20520%20Inbound%20Marketing.jpg "Inbound Marketing Preferences by Industry (infographic)") While inbound marketing is rapidly becoming the dominant approach, especially for B2B marketers, there are still significant differences from industry to industry, as shown in the [2016 State of Inbound report](https://www.jonespr.net/blog/402746/edit-beta/www.jonespr.net/state-of-inbound-2016) from JONES’ partner [HubSpot](https://www.jonespr.net/certified-partner). Not surprisingly, e-commerce leads the way with 89 percent of companies identifying their approach as primarily inbound, rather than outbound. Marketing agencies are also more than 80 percent inbound-focused, following by software, non-profit/government, and IT and related services. ![Inbound Marketing Preferences by Industry (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/WB_030.3_JPR_Inbound_by_Industry.jpg?width=550&name=WB_030.3_JPR_Inbound_by_Industry.jpg "Inbound Marketing Preferences by Industry (infographic)") While the healthcare and medical field lags overall in its adoption of inbound marketing, our experience at JONES has been that there is huge potential for those who serve the healthcare industry to benefit from the use of content and inbound marketing. Two of our clients—Primaris and West Corporation’s Healthcare Practice—are examples of success stories of inbound marketing in the medical field. Download a package of case studies [here](https://www.jonespr.net/lp-healthcarecasestudiespackage) to see the approach each company took. Want to find more insights about how your marketing peers are using inbound marketing tactics to support marketing and sales goals? Download the [State of Inbound 2016](https://www.jonespr.net/blog/402746/edit-beta/www.jonespr.net/state-of-inbound-2016) and get the full scoop. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Marketing Secrets of the Fastest Growing B2B Brands (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_380_Secrets.jpg?width=352&name=Blog_380_Secrets.jpg) ](https://www.jonespr.net/eight-arms-blog/marketing-secrets-of-the-fastest-growing-b2b-brands-infographic) ### [Marketing Secrets of the Fastest Growing B2B Brands (infographic)](https://www.jonespr.net/eight-arms-blog/marketing-secrets-of-the-fastest-growing-b2b-brands-infographic) [![Video Marketing Statistics Are You Using Video Infographic](https://www.jonespr.net/hs-fs/hubfs/Blog%20Oct%206%202017%20video%20marketing.jpg?width=352&name=Blog%20Oct%206%202017%20video%20marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/video-marketing-statistics-are-you-using-video-infographic) ### [Video Marketing Statistics: Are You Using Video? (Infographic)](https://www.jonespr.net/eight-arms-blog/video-marketing-statistics-are-you-using-video-infographic) [![Marketing Priorities Challenges What Inbound Marketers Are Saying (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog%20Nov%2017%202017%20-%20Final.jpg?width=352&name=Blog%20Nov%2017%202017%20-%20Final.jpg) ](https://www.jonespr.net/eight-arms-blog/infographic-what-the-pros-are-saying-about-inbound-marketing) ### [Infographic: What The Pros Are Saying About Inbound Marketing ](https://www.jonespr.net/eight-arms-blog/infographic-what-the-pros-are-saying-about-inbound-marketing) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-04-28T13:00:00.000Z", "headline" : "Inbound Marketing Preferences by Industry (infographic)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20520%20Inbound%20Marketing.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/inbound-marketing-preferences-by-industry-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```