--- title: Increase Your Email Marketing ROI by 15, 30, Even 55% description: Ideas on how to improve your email marketing ROI. image: https://www.jonespr.net/hubfs/Blog_Images/blog_160_email_marketing.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/blog_160_email_marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/increase-your-email-marketing-roi-by-15-30-even-55) # Increase Your Email Marketing ROI by 15, 30, Even 55% BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Increase Your Email Marketing ROI by 15, 30, Even 55%](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/blog_160_email_marketing.jpg?width=550&name=blog_160_email_marketing.jpg "Increase Your Email Marketing ROI by 15, 30, Even 55%") Email marketing is getting tougher every day. More companies are doing it, and younger consumers use email less and less as their primary form of communication. So how do you ensure your tactics are as effective as possible? A couple things come to mind: 1. Segment your mailing lists and [personalize content](https://www.jonespr.net/introduction-to-using-dynamic-content-in-marketing). That means only sending emails that are relevant to your leads’ previous interaction with your business or website. [(Click to Tweet)](http://ctt.ec/y3800) 2. Give loyal customers opportunities to share and capture [the power of referrals](https://www.jonespr.net/incentivize-loyalty). The statistics below bear testament to the reasons for taking these steps. ![Increase Your Email Marketing ROI by 15, 30, Even 55%](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic.Email.Measure-55.png?width=487&name=Graphic.Email.Measure-55.png "Increase Your Email Marketing ROI by 15, 30, Even 55%") So measure where you are now, then use those analytics to improve your email marketing ROI. Our ebook, [Unlock Your Marketing’s ROI With Analytics](https://www.jonespr.net/unlock-the-roi-of-your-marketing-with-analytics-download-request-page), shows you how to optimize email and much more. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Are You Measuring Your Content Marketing Results? (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20460%20Content%20Marketing.jpg?width=352&name=Blog%20460%20Content%20Marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/are-you-measuring-your-content-marketing-results-infographic) ### [Are You Measuring Your Content Marketing Results? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-12-11T14:00:00.000Z", "headline" : "Increase Your Email Marketing ROI by 15, 30, Even 55%", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/blog_160_email_marketing.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/increase-your-email-marketing-roi-by-15-30-even-55", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```