--- title: Is Your Business Missing the Social Media Message? description: Learn the benefits of social media. image: https://www.jonespr.net/hubfs/Blog_Images/Social_Media_Message.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Social_Media_Message.jpg) ](https://www.jonespr.net/eight-arms-blog/is-your-business-missing-the-social-media-message) # Is Your Business Missing the Social Media Message? BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![Is Your Business Missing the Social Media Message?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Social_Media_Message.jpg?width=550&height=367&name=Social_Media_Message.jpg "Is Your Business Missing the Social Media Message?")   Successful inbound [marketing](http://www.globalwebindex.net/blog/daily-time-spent-on-social-networks-rises-to-1-72-hours) requires a solid online presence, which extends beyond your [blog](https://www.jonespr.net/introduction-to-business-blogging) to the realm of social media. Businesses who have put social media to work cite four big benefits: 1. ** Increased marketing effectiveness**. Social media enhances other campaigns by providing more platforms for promoting offers and sharing [brand](https://www.jonespr.net/position-your-brand) messages. 2. ** Business promotion. **With a wide range of platforms available, there is sure to be at least one that fits well with your business’s needs, whether you focus your B2B efforts on [LinkedIn](https://www.linkedin.com/company/jones-public-relations), stock a [YouTube](https://www.youtube.com/channel/UCuBjQBvjN9gmWc9XTK2IIHg) channel with product demos and how-to videos, or encourage happy customers to review your restaurant on Yelp. 3. ** Sales activation. **More than 50 percent of marketers say social media is important in seeking out new customers or clients. [(Click to Tweet)](http://ctt.ec/L3Zc2) 4. ** Increased online exposure.** With [GlobalWebIndex](http://www.globalwebindex.net/blog/daily-time-spent-on-social-networks-rises-to-1-72-hours) reporting that nearly 30 percent of our online time spent on social networking platforms, it just makes sense that businesses would use those opportunities to increase online exposure. [(Click to Tweet)](http://ctt.ec/7zvhb) ![Is Your Business Missing the Social Media Message?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic.Benefits.SocialMedia-36.jpg?width=550&height=1051&name=Graphic.Benefits.SocialMedia-36.jpg "Is Your Business Missing the Social Media Message?") So how do you take advantage of these benefits? By making social media a part of your inbound marketing content strategy. Set goals and track results with our [Digital Echo Worksheet](https://www.jonespr.net/digital-echo-report) and plan your specific status updates and tweets with a [Social Media Scheduling Template](https://www.jonespr.net/social-media-scheduling-worksheet). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/August%202021/august%20%20blog%20header%20image%20additional%20post%201.jpg?width=352&name=august%20%20blog%20header%20image%20additional%20post%201.jpg) ](https://www.jonespr.net/eight-arms-blog/b2b-social-media-hashtag-twitter) ### [Social Media Marketing Tip: How To Hashtag Your Tweets](https://www.jonespr.net/eight-arms-blog/b2b-social-media-hashtag-twitter) [![Social Media Tip: What To Post & Share On Twitter](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/December%202020/Dec%2028%20Blog%20Header-01.jpg?width=352&name=Dec%2028%20Blog%20Header-01.jpg) ](https://www.jonespr.net/eight-arms-blog/what-to-post-share-on-twitter) ### [Social Media Tip: What To Post & Share On Twitter](https://www.jonespr.net/eight-arms-blog/what-to-post-share-on-twitter) [![What’s New For You In Social Media This Year?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/June%202020/June%2024%20Blog%20Header-01.jpg?width=352&name=June%2024%20Blog%20Header-01.jpg) ](https://www.jonespr.net/eight-arms-blog/whats-new-for-you-in-social-media-this-year) ### [What’s New For You In Social Media This Year?](https://www.jonespr.net/eight-arms-blog/whats-new-for-you-in-social-media-this-year) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "datePublished" : "2015-10-23T13:00:00.000Z", "headline" : "Is Your Business Missing the Social Media Message?", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Social_Media_Message.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/is-your-business-missing-the-social-media-message", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```