--- title: KPIs Inbound Marketers Need To Know description: "The Top 5 KPIs Inbound Marketers Should Be Tracking You must know the customer lifetime value, customer acquisition cost, marketing ROI, traffic-to-lead conversion rate and lead-to-customer conversion rate if you want to improve your marketing and prove the value of your efforts." image: https://www.jonespr.net/hubfs/KPIs%20Inbound%20Marketers%20Need%20To%20Know%20.jpg --- [![](https://www.jonespr.net/hubfs/KPIs%20Inbound%20Marketers%20Need%20To%20Know%20.jpg) ](https://www.jonespr.net/eight-arms-blog/kpis-inbound-marketers-need-to-know) # KPIs Inbound Marketers Need To Know BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)   ![KPIs Inbound Marketers Need To Know ](https://www.jonespr.net/hubfs/KPIs%20Inbound%20Marketers%20Need%20To%20Know%20.jpg) I’ve said many times that analyzing metrics is how marketers prove and improve: How we prove the value that our marketing strategies bring to the company (in real customers and dollars) and how we improve our strategies on a continual basis. I’m not the only one saying that. [Column Five Media](https://www.columnfivemedia.com/) and Marketing Profs agree. Their [infographic](https://www.marketingprofs.com/chirp/2018/39473/the-top-five-kpis-online-marketers-should-be-tracking-infographic?adref=nlt072318) highlights five important KPIs you should be tracking and provides tips on how to put those numbers to work. Scroll through the infographic to find more insights on tracking and using the metrics that make the most impact.   Customer Lifetime Value: [How To Calculate The Bottom Line Marketing Metrics That Mean Business](https://www.jonespr.net/inboundaccelerator/how-to-calculate-the-bottom-line-marketing-metrics-that-mean-business)   Customer Acquisition Cost: [Marketing Metrics Your Boss Actually Wants To Know](https://www.jonespr.net/inboundaccelerator/marketing-metrics-your-boss-actually-wants-to-know)   Marketing ROI: [Are You Measuring Your Content Marketing Results? (infographic)](https://www.jonespr.net/inboundaccelerator/are-you-measuring-your-content-marketing-results-infographic)   Traffic-To-Lead Conversions: [Using Conversion Rate Data To Plan Campaigns](https://www.jonespr.net/inboundaccelerator/using-conversion-rate-data-to-plan-campaigns)   Lead-To-Customer Conversions: [Identify The Marketing Content That Creates Customers](https://www.jonespr.net/inboundaccelerator/identify-the-marketing-content-that-creates-customers)   Which of these metrics do you struggle with the most? Maybe it’s time to find [someone else to help you make sense of the numbers](https://www.jonespr.net/inboundaccelerator/when-you-need-someone-else-to-make-sense-of-the-numbers?hs_preview=NIoalvnj-6528780939). ![180723-infographic-five-kpis-small](https://www.jonespr.net/hs-fs/hubfs/180723-infographic-five-kpis-small.jpg?width=1043&name=180723-infographic-five-kpis-small.jpg)   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Are You Personalizing Your Marketing Content_ (infographics)](https://www.jonespr.net/hs-fs/hubfs/Are%20You%20Personalizing%20Your%20Marketing%20%20Content_%20(infographics).jpg?width=352&name=Are%20You%20Personalizing%20Your%20Marketing%20%20Content_%20(infographics).jpg) ](https://www.jonespr.net/eight-arms-blog/are-you-personalizing-your-marketing-content-infographics) ### [Are You Personalizing Your Marketing Content? (infographics)](https://www.jonespr.net/eight-arms-blog/are-you-personalizing-your-marketing-content-infographics) [![Identify the Marketing Content That Creates Customers](https://www.jonespr.net/hs-fs/hubfs/Blog%20Nov%209%202017%20-%20Final.jpg?width=352&name=Blog%20Nov%209%202017%20-%20Final.jpg) ](https://www.jonespr.net/eight-arms-blog/identify-the-marketing-content-that-creates-customers) ### [Identify the Marketing Content That Creates Customers](https://www.jonespr.net/eight-arms-blog/identify-the-marketing-content-that-creates-customers) [![Blog Metrics To Measure & Use (Part 2- Lead Conversion)](https://www.jonespr.net/hs-fs/hubfs/Blog%20Metrics%20To%20Measure%20%26%20Use%20(Part%202-%20Lead%20Conversion).jpg?width=352&name=Blog%20Metrics%20To%20Measure%20%26%20Use%20(Part%202-%20Lead%20Conversion).jpg) ](https://www.jonespr.net/eight-arms-blog/blog-metrics-to-measure-use-part-2-lead-conversion) ### [Blog Metrics To Measure & Use (Part 2- Lead Conversion)](https://www.jonespr.net/eight-arms-blog/blog-metrics-to-measure-use-part-2-lead-conversion) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2021-02-08T19:51:32.122Z", "datePublished" : "2018-12-19T14:00:00.000Z", "headline" : "KPIs Inbound Marketers Need To Know", "image" : [ "https://www.jonespr.net/hubfs/KPIs%20Inbound%20Marketers%20Need%20To%20Know%20.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/kpis-inbound-marketers-need-to-know", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```