Landing page or contact forms are at the heart of inbound marketing—you can’t nurture leads unless you can capture their information and begin connecting. Paying attention to the details of your landing page and contact forms is essential.
This checklist of details from 123 Form Builder offers plenty of ways to improve the forms on your website to increase conversion rates and improve user experience.
Many of the suggestions made in this infographic tie into your strategy for many other aspects of content marketing as well:
We have more tips for optimizing your landing pages in these blog posts and resources: