--- title: "Quick Tips to Keep Up: Landing Pages, Automation Help Nurture Leads" description: Landing pages do more than capture contact information- they are the basis for nurturing leads toward a sale. image: https://www.jonespr.net/hs-fs/file-2611533281-jpg/Blog_Images/BlogTips.Feb.16.2015.Automation.jpg --- [![](https://www.jonespr.net/hs-fs/file-2611533281-jpg/Blog_Images/BlogTips.Feb.16.2015.Automation.jpg) ](https://www.jonespr.net/eight-arms-blog/landing-pages-automation-help-nurture-leads) # Quick Tips to Keep Up: Landing Pages, Automation Help Nurture Leads BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![landing pages automation help nurture leads](https://www.jonespr.net/hs-fs/file-2611533281-jpg/Blog_Images/BlogTips.Feb.16.2015.Automation.jpg?width=602&name=BlogTips.Feb.16.2015.Automation.jpg "landing pages automation help nurture leads") Landing pages can do more than simply capture contact information from a new lead.  The information they collect can be used as the basis for nurturing those leads toward a sale.  Experience shows that 50 percent of leads are qualified but not ready to buy. ([Click to tweet!](http://ctt.ec/86IfT)) Effective landing pages can help you address the key [lead nurturing](https://www.jonespr.net/introduction-to-lead-nurturing) concerns of timing and targeting.  Why timing?  Because 78 percent of sales that start with a web inquiry are won by the first company that responds.  ([Click to tweet!](http://ctt.ec/Sb0dx)) **Our advice:**  Develop a relationship with your leads in a timely and effective manner by creating an automatic email series.  When done correctly, remember your landing pages and automation help nurture leads. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog72.8.11.15.TargetLeadNurturingTwitter.jpg?width=352&name=JONESBlog72.8.11.15.TargetLeadNurturingTwitter.jpg) ](https://www.jonespr.net/eight-arms-blog/landing-page-conversion-is-just-the-beginning) ### [Why A Landing Page Conversion Is Just The Beginning](https://www.jonespr.net/eight-arms-blog/landing-page-conversion-is-just-the-beginning) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/blog_151_Lead_nurturing.jpg?width=352&name=blog_151_Lead_nurturing.jpg) ](https://www.jonespr.net/eight-arms-blog/thank-you-pages-emails-kick-off-lead-nurturing) ### [Thank you pages, emails kick off lead nurturing](https://www.jonespr.net/eight-arms-blog/thank-you-pages-emails-kick-off-lead-nurturing) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog81.8.24.15.MorePagesMoreLeads.jpg?width=352&name=JONESBlog81.8.24.15.MorePagesMoreLeads.jpg) ](https://www.jonespr.net/eight-arms-blog/increase-landing-pages-to-increase-leads) ### [Increase Landing Pages to Increase Leads](https://www.jonespr.net/eight-arms-blog/increase-landing-pages-to-increase-leads) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-06-15T14:24:16.000Z", "headline" : "Quick Tips to Keep Up: Landing Pages, Automation Help Nurture Leads", "image" : [ "https://www.jonespr.net/hs-fs/file-2611533281-jpg/Blog_Images/BlogTips.Feb.16.2015.Automation.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/landing-pages-automation-help-nurture-leads", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```