--- title: Match Marketing Content to the Brain’s Behavior description: Tips on marketing content to match your branding personas. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20513%20Marketing%20Content.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20513%20Marketing%20Content.jpg) ](https://www.jonespr.net/eight-arms-blog/match-marketing-content-to-the-brains-behavior) # Match Marketing Content to the Brain’s Behavior BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Match Marketing Content to the Brain’s Behavior](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20513%20Marketing%20Content.jpg?width=1499&name=Blog%20513%20Marketing%20Content.jpg "Match Marketing Content to the Brain’s Behavior") Planning your inbound marketing content starts with an overall strategy, but then involves determining precisely how to present each message or collection of information. Improve the results of your content by considering how your intended customer’s brain processes different formats. [MainPath Marketing](https://mainpath.com/brain-processes-different-kinds-content/) created this handy guide to show how our brains react to text, images, videos and interactive experiences. ![](https://mainpath.com/wp-content/uploads/2016/11/1608_ig_main-path_brains-and-content_v2.jpg) Make each individual piece of content you create even stronger by taking into consideration your goal for the content, the stage of the [sales funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel) you are targeting, and which of your [customer personas](https://www.jonespr.net/problem-solutions-branding-personas) you are hoping to reach. Our [Mapping Content to Your Buyer Personas template](https://www.jonespr.net/worksheet-for-mapping-content-to-your-personas) will make it easy to keep track of each piece of content for your next [inbound marketing campaign](https://www.jonespr.net/campaign-planning-calendar-template). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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