--- title: No. 1 Marketing Challenge = No. 4 Priority? description: Learn how to take the no. 1 marketing challenge up the priority list through closed-loop marketing. image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog80.8.21.15.AnalysisPriority-580318-edited.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog80.8.21.15.AnalysisPriority-580318-edited.jpg) ](https://www.jonespr.net/eight-arms-blog/no.-1-marketing-challenge-no.-4-priority) # No. 1 Marketing Challenge = No. 4 Priority? BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![No. 1 Marketing Challenge = No. 4 Priority?](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog80.8.21.15.AnalysisPriority-580318-edited.jpg?width=517&name=JONESBlog80.8.21.15.AnalysisPriority-580318-edited.jpg "No. 1 Marketing Challenge = No. 4 Priority?")   As marketers, we are tasked with appealing to customers while appeasing the executive suite. It’s a tricky position to be in when top management wants hard numbers, but we’re accustomed to the softer world of consumer behavior and emotion.  Perhaps that’s why nearly 30 percent of marketers told HubSpot in 2014 that proving [ROI of marketing](https://www.jonespr.net/unlock-the-roi-of-your-marketing-with-analytics-download-request-page) activities is their biggest challenge. ([Click to Tweet!](http://ctt.ec/f5xfh))     It isn’t always easy to prove just how specific marketing tactics impact sales and revenues. Just because it isn’t easy, doesn’t mean it shouldn’t be a priority, though.  ![Graphic_ROI_Analyze-11](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Graphic_ROI_Analyze-11.jpg?width=608&name=Graphic_ROI_Analyze-11.jpg) So how to we take that no. 1 marketing challenge and move it up the priority list?  Making [analysis](https://www.jonespr.net/analyze) a part of your marketing routine has implications beyond simply providing the [C-suite with the metrics they really want to know](https://www.jonespr.net/inboundaccelerator/marketing-metrics-your-boss-actually-wants-to-know) — it can help you improve your tactics along the way.   One step in proving ROI and improving your marketing approach is closed-loop marketing. [Download our free ebook](https://www.jonespr.net/introduction-to-closed-loop-marketing) that tells you how to link specific leads to sales and inbound marketing to ROI.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-08-21T12:27:51.000Z", "headline" : "No. 1 Marketing Challenge = No. 4 Priority?", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog80.8.21.15.AnalysisPriority-580318-edited.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/no.-1-marketing-challenge-no.-4-priority", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```