--- title: On Purple Cows, Sliced Bread and Being Remarkable (video) description: Being remarkable can boil down to having great brand ambassadors. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%202%2017%20Purple%20Cow.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%202%2017%20Purple%20Cow.jpg) ](https://www.jonespr.net/eight-arms-blog/on-purple-cows-sliced-bread-and-being-remarkable-video) # On Purple Cows, Sliced Bread and Being Remarkable (video) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![On Purple Cows, Sliced Bread and Being Remarkable (video)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Aug%202%2017%20Purple%20Cow.jpg?width=1238&name=Blog%20Aug%202%2017%20Purple%20Cow.jpg "On Purple Cows, Sliced Bread and Being Remarkable (video)") What makes a service or a product or even an idea a winner? When marketing guru and entrepreneur Seth Godin examines what makes an idea spread, he says it comes back to being “remarkable” and to what the true definition of that word is: something worth commenting—or “remarking”—about. Godin says that it isn’t necessarily the idea or the product that leads to success. It’s whether or not the idea spreads. And in today’s environment of too many choices and too little time (think of all the options in the grocery store aisles), consumers learn to ignore much of what they see and hear. Getting your idea (product/service/brand) to spread means finding a way to make it remarkable. In a world of black and white cows that no one really notices, how can you create a purple cow that gets people talking? When Godin talks about getting your product and idea to the people who are listening, so that they will talk about it with their friends, he is talking about creating brand ambassadors. You can use social media, blogging, and other more direct methods to turn your listeners, readers, customers and followers into your most powerful marketing medium. Our [JONES marketing methodology](https://www.jonespr.net/how-we-do-it) includes [incentivizing loyalty](https://www.jonespr.net/incentivize-loyalty) to create those [brand ambassadors](https://www.jonespr.net/inboundaccelerator/a-primer-on-creating-brand-ambassadors) and keep them remarking and spreading your ideas. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-08-02T13:00:00.000Z", "headline" : "On Purple Cows, Sliced Bread and Being Remarkable (video)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%202%2017%20Purple%20Cow.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/on-purple-cows-sliced-bread-and-being-remarkable-video", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```