--- title: "Provide the Info Your Prospects Are Looking for: Blog" description: Make sure you are providing the info your prospects are looking for in your blog content. image: https://www.jonespr.net/hubfs/Blog_Images/JONESBlog106.9.28.15BlogResearchBeforeBuying.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/JONESBlog106.9.28.15BlogResearchBeforeBuying.jpg) ](https://www.jonespr.net/eight-arms-blog/provide-the-info-your-prospects-are-looking-for) # Provide the Info Your Prospects Are Looking for: Blog BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![JONESBlog106.9.28.15BlogResearchBeforeBuying.jpg](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JONESBlog106.9.28.15BlogResearchBeforeBuying.jpg?width=550&height=384&name=JONESBlog106.9.28.15BlogResearchBeforeBuying.jpg)   Worldwide, people are on the web. And they use it for more than sharing cat videos and screeching at each other over political differences. They use it to decide what businesses to patronize.   According to PowerViews, 79 percent of online shoppers spend at least 50 percent of their shopping time researching products. ([Click to Tweet!](http://ctt.ec/92Q1B))     That means they are looking for information. Information you could be providing.   In a Jupiter Research survey, 21 percent of consumers said that blogs help them decide on a product/service; 19 percent use blogs to refine their choices. ([Click to Tweet!](http://ctt.ec/359ze))     **Our advice**: If you aren’t providing information to buyers, someone else will be. And they will get your[ leads](https://www.jonespr.net/convert-to-leads). It’s time to start [blogging](https://www.jonespr.net/introduction-to-business-blogging). Now.    ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/file-2611427516-jpg/Blog_Images/BlogTips.Feb.9.2015.BlogSubscribers.jpg?width=352&name=BlogTips.Feb.9.2015.BlogSubscribers.jpg) ](https://www.jonespr.net/eight-arms-blog/promote-blog-with-email-subscribers) ### [Quick Tips to Keep Up: Promote Blog With Email Subscribers](https://www.jonespr.net/eight-arms-blog/promote-blog-with-email-subscribers) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/BlogTips.Jan.5.2015.WhyBlog-219099-edited.jpg?width=352&name=BlogTips.Jan.5.2015.WhyBlog-219099-edited.jpg) ](https://www.jonespr.net/eight-arms-blog/you-are-reading-a-blog-so-are-your-potential-customers) ### [Quick Tips to Keep Up: You Are Reading A Blog - So Are Your Potential Customers](https://www.jonespr.net/eight-arms-blog/you-are-reading-a-blog-so-are-your-potential-customers) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/How_to_Link_Keywords_to_Profits_LinkedIn.png?width=352&name=How_to_Link_Keywords_to_Profits_LinkedIn.png) ](https://www.jonespr.net/eight-arms-blog/how-to-link-keywords-to-profits) ### [How to Link Keywords to Profits](https://www.jonespr.net/eight-arms-blog/how-to-link-keywords-to-profits) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2015-09-28T13:00:00.000Z", "headline" : "Provide the Info Your Prospects Are Looking for: Blog", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/JONESBlog106.9.28.15BlogResearchBeforeBuying.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/provide-the-info-your-prospects-are-looking-for", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```