--- title: "Quick tip: Use 2017 Budget to Develop 2018 Content Marketing Plan" description: How to Put This Year's Budget to Work On Next Year's Content Marketing Plan. image: https://www.jonespr.net/hubfs/Blog%20Oct%202%202017%20Content%20Strategy.jpg --- [![](https://www.jonespr.net/hubfs/Blog%20Oct%202%202017%20Content%20Strategy.jpg) ](https://www.jonespr.net/eight-arms-blog/put-this-years-budget-to-work-on-next-years-content-marketing-plan) # Quick tip: Use 2017 Budget to Develop 2018 Content Marketing Plan BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Put This Year's Budget to Work On Next Year's Content Marketing Plan](https://www.jonespr.net/hs-fs/hubfs/Blog%20Oct%202%202017%20Content%20Strategy.jpg?width=1744&name=Blog%20Oct%202%202017%20Content%20Strategy.jpg "Put This Year's Budget to Work On Next Year's Content Marketing Plan") One of the best things you can do in 2017 for your 2018 inbound marketing strategy is plan it now. Effective content creation and development of lead nurturing workflows requires time, and if you want to start the new year off with a bang, now is the time to be drafting the content marketing plan that will guide your efforts in 2018. Use any extra year-end budget allocations to get started. Here are a few projects to maximize this year’s budget and drive next year’s results: Develop a complete year-long [campaign calendar](https://www.jonespr.net/campaign-planning-calendar-template), including target audience, [content concepts for all stages of the sales funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel), and plans to assign content creation to in-house writers or a partner agency. Use remaining 2017 budget to commission [video](https://www.jonespr.net/lp-jones-video-solution-process) to include in your 2018 strategy.   Use remaining 2017 budget to create videos to include in your 2018 content strategy   Complete a [marketing content audit](https://www.jonespr.net/inboundaccelerator/5-secrets-for-using-audits-to-uncover-marketing-mistakes-develop-marketing-plan-for-2018) to determine where there are gaps in your existing strategy. Each of these projects can be started, and likely finished, by the end of the year, making them perfect when you have those “use it or lose it” funds in your account. Find 10 more ideas for maximizing your year-end budget with meaningful projects that start your 2018 marketing efforts out on the right foot in our [13 Ways to Use Your End-of-Year Budget checklist](https://www.jonespr.net/13-ways-to-use-your-end-of-year-budget).    13 ways to use year-end budget to set yourself up for #marketing success in 2018. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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