--- title: "Quick Marketing Tip: Keep Blogging!" description: "Marketing tip: Set goals for your business blog. Start by targeting campaign-specific planning and promotion of posts that link to lead generating offers." image: https://www.jonespr.net/hubfs/Blog%20Dec%204%202017.jpg --- [![](https://www.jonespr.net/hubfs/Blog%20Dec%204%202017.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-keep-blogging) # Quick Marketing Tip: Keep Blogging! BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![keep blogging](https://www.jonespr.net/hs-fs/hubfs/Blog%20Dec%204%202017.jpg?width=1211&name=Blog%20Dec%204%202017.jpg "keep blogging") As the year enters the last month, it can be tempting to slow up a bit and take a break. But consistency is an essential element in fueling your inbound marketing machine. Your business blog yields [many benefits](https://www.jonespr.net/inboundaccelerator/3-business-blogging-benefits-you-may-not-have-considered): SEO ranking power, thought leadership, and opportunities for placing [calls-to-action that generate leads](https://www.jonespr.net/inboundaccelerator/5-steps-to-picking-blog-ctas-that-generate-leads), among others. But all of those benefits rely on a steady stream of new, relevant, engaging content. That is why businesses that blog 16 times a month experience more than 4.5 times the online lead generation of businesses that publish 4 or few blog posts monthly. Don’t let up as the year winds down. Instead, consider this marketing tip: mine your data to discover which posts have generated the most views and leads in the last year, and find ways to promote them again, through a new social media campaign, by aggregating them into a “greatest hits” post, or sharing them with targeted audience via email. If your business blog is not working the way you had hoped, consider whether one of these common mistakes is hampering it: [failing to plan](https://www.jonespr.net/problem-solution-blog-planning)  or [failing to promote](https://www.jonespr.net/problem-solution-blog-promotion). Download one of our problem/solution sheets for tips on overcoming those challenges in the year ahead. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-12-05T19:02:48.000Z", "headline" : "Quick Marketing Tip: Keep Blogging!", "image" : [ "https://www.jonespr.net/hubfs/Blog%20Dec%204%202017.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-keep-blogging", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```