--- title: "Quick Tip: Choose Website Images Wisely" description: Here is a quick tip for you while you are planning your website images. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_351_Images.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_351_Images.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-choose-website-images-wisely) # Quick Tip: Choose Website Images Wisely BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![Quick Tip: Choose Website Images Wisely ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_351_Images.jpg?width=550&name=Blog_351_Images.jpg "Quick Tip: Choose Website Images Wisely ") Images are a powerful element in website design, drawing visitors in, augmenting descriptions or instructions, adding [SEO power](https://www.jonespr.net/inboundaccelerator/quick-image-changes-super-charge-your-seo), and giving your website an overall visual boost. But make sure you choose your images wisely. A couple of rules to follow: - **Real people - not stock photos of “happy people.”** Studies have shown that images of real people outperform stock photos in lead generation by 95 percent. Rather than fake business people, showcase your own employees or customers in real situations, not gathered around a random conference table. - **Reflect your audience.** If your target market is the construction industry, show your customers in their element, rather than only showing office shots. If you are a B2C company focused on families, don’t use pictures of 20-somethings. **Our advice**: Think like a photojournalist and look for opportunities to create your own “stock photo catalog” from which to choose photos of employees and customers for web content and other marketing uses. What not to do? [HubSpot](https://www.jonespr.net/certified-partner) rounded a few examples of stock photos to avoid in this cringeworthy [blog post](http://blog.hubspot.com/blog/tabid/6307/bid/33886/13-Hilarious-Examples-of-Truly-Awful-Stock-Photography.aspx#sm.0000bpo302vyacqbwob2guvnlnsk0). What are the worst stock photos you’ve seen on business websites? Images that send the right subconscious message to your website visitors are one of the 25 “Must-Haves” outlined in our [free ebook](https://www.jonespr.net/25-website-must-haves-for-driving-traffic-sales-and-leads). Download it [here](https://www.jonespr.net/25-website-must-haves-for-driving-traffic-sales-and-leads), and put the other 24 to work for you also. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Scott Muff", "url" : "https://www.jonespr.net/eight-arms-blog/author/scott-muff" }, "datePublished" : "2016-09-05T13:00:00.000Z", "headline" : "Quick Tip: Choose Website Images Wisely ", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_351_Images.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-tip-choose-website-images-wisely", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```