--- title: "Quick Tip: Fuel Your Marketing Automation Well" description: Tips to help you in your marketing automation planning. image: https://www.jonespr.net/hubfs/Blog%20426%20Marketing%20Automation%20.jpg --- [![](https://www.jonespr.net/hubfs/Blog%20426%20Marketing%20Automation%20.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-fuel-your-marketing-automation-well) # Quick Tip: Fuel Your Marketing Automation Well BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Quick Tip: Fuel Your Marketing Automation Well](https://www.jonespr.net/hs-fs/hubfs/Blog%20426%20Marketing%20Automation%20.jpg?width=1349&name=Blog%20426%20Marketing%20Automation%20.jpg "Quick Tip: Fuel Your Marketing Automation Well") One of the greatest challenges to maximizing an investment in marketing automation, such as [HubSpot’s](https://www.jonespr.net/certified-partner) all-in-one inbound marketing and CRM solution, is providing the needed [volume of quality content](https://www.jonespr.net/hubspot-problem-solution-content-volume). Too many companies are relying on marketing automation to make their inbound marketing work, when the automation is only the mechanism. Content is the fuel. Think of your inbound marketing as a car. You can soup it up with the biggest, most powerful engine (marketing automation solution) around, but it can only go as far as the tank of gas (content) allows. If there isn’t enough content, you won’t get far. And if you use [low quality content](https://www.jonespr.net/blog/402746/edit-beta/www.jonespr.net/content-quality-report-card), you won’t get the performance you expect and need.   In terms of marketing automation, failing to commit the resources needed to create the necessary quantity of quality content means three things: 1. You are paying for an expensive automation system that isn’t being fully utilized. 2. Content is either insufficient quantity because you haven’t committed enough resources or poor quality due to using the wrong writers. 3. Content is created for awareness and for sales enablement, but is missing the vital connection between those stages of the [sales funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel). Our advice: Find the needed resources to create and implement the necessary volume of quality content. You’ll find tips on how to do just that in our problem/solution paper—HubSpot & Marketing Automation Mistake: [Not Committing Enough Resources to Create the Needed Volume of Quality Content](https://www.jonespr.net/hubspot-problem-solution-content-volume). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-06-12T13:00:00.000Z", "headline" : "Quick Tip: Fuel Your Marketing Automation Well", "image" : [ "https://www.jonespr.net/hubfs/Blog%20426%20Marketing%20Automation%20.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-tip-fuel-your-marketing-automation-well", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```