--- title: "Quick Tip: Resolve to Join Forces as a “Smarketing” Team" description: Create a smarketing team to improve your results. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20416%20marketing.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20416%20marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-resolve-to-join-forces-as-a-smarketing-team) # Quick Tip: Resolve to Join Forces as a “Smarketing” Team BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Quick Tip: Resolve to Join Forces as a “Smarketing” Team](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20416%20marketing.jpg?width=1903&name=Blog%20416%20marketing.jpg "Quick Tip: Resolve to Join Forces as a “Smarketing” Team") There are still a few weeks left in 2016 to reflect on the year’s performance and consider ways to do better next year. How about working more closely with your colleagues in “that other” department? Maybe your company needs a staffwide resolution to strive for more collaboration and less confrontation between the marketing and sales staffs? After all, you are all part of the same team. Creating a solid, lasting partnership between sales and marketing requires a strategic approach that treats the two departments as a single, revenue-generating team. Our partner, [HubSpot](https://www.jonespr.net/certified-partner), calls it a “smarketing” team. The key to “smarketing” is using a framework of data-driven tools and practices that help sales and marketing teams work better together. Some of those tools include: - [Service level agreement](https://www.jonespr.net/how-to-calculate-your-lead-goals-for-sales-and-marketing) - [Lead qualification checklist](https://www.jonespr.net/lead-qualification-checklist) - [Inbound traffic & leads calculator](https://www.jonespr.net/inbound-traffic-and-leads-calculator) Put the tools to work, along with the tips in our [Complete Guide to Unifying Marketing and Sales ebook](https://www.jonespr.net/the-complete-guide-to-unifying-marketing-and-sales-download-request-page), and make the new year the brightest, and most cooperative, one yet. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![What You Gain When Marketing & Sales Are Aligned](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_343_Strategy.jpg?width=352&name=Blog_343_Strategy.jpg) ](https://www.jonespr.net/eight-arms-blog/what-you-gain-when-marketing-sales-are-aligned) ### [What You Gain When Marketing & Sales Are Aligned](https://www.jonespr.net/eight-arms-blog/what-you-gain-when-marketing-sales-are-aligned) [![does your business blog reflect your brand.jpg](https://www.jonespr.net/hs-fs/hubfs/does%20your%20business%20blog%20reflect%20your%20brand.jpg?width=352&name=does%20your%20business%20blog%20reflect%20your%20brand.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) ### [Quick Marketing Tip: Base Your Business Blog on Your Brand Positioning](https://www.jonespr.net/eight-arms-blog/quick-marketing-tip-base-your-business-blog-on-your-brand-positioning) [![How to Set Data-Based Expectations for the Sales Team](https://www.jonespr.net/hs-fs/hubfs/social-suggested-images/Blog_217_Sales-4.jpg?width=352&name=Blog_217_Sales-4.jpg) ](https://www.jonespr.net/eight-arms-blog/how-to-set-data-based-expectations-for-the-sales-team) ### [How to Set Data-Based Expectations for the Sales Team](https://www.jonespr.net/eight-arms-blog/how-to-set-data-based-expectations-for-the-sales-team) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-12-05T14:00:00.000Z", "headline" : "Quick Tip: Resolve to Join Forces as a “Smarketing” Team", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20416%20marketing.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-tip-resolve-to-join-forces-as-a-smarketing-team", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```