--- title: "Quick Tip: Rethink Your Approach to Healthcare Marketing" description: Tips to improve your healthcare marketing. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20Sept%2025%202017%20Healthcare%20Marketing.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20Sept%2025%202017%20Healthcare%20Marketing.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-rethink-your-approach-to-healthcare-marketing) # Quick Tip: Rethink Your Approach to Healthcare Marketing BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Quick Tip: Rethink Your Approach to Healthcare Marketing](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Sept%2025%202017%20Healthcare%20Marketing.jpg?width=1677&name=Blog%20Sept%2025%202017%20Healthcare%20Marketing.jpg "Quick Tip: Rethink Your Approach to Healthcare Marketing") Traditionally, marketing for healthcare providers and hospitals has been about bringing people through the door: attracting more patients by promoting facilities, specialties and expertise. But when it’s time for a hospital marketing director to get budget buy-in from the CEO, billboards and banner ads aren’t going to speak the language of the executive suite. And, honestly, they also don’t necessarily speak the language of consumers, who are more in charge of their health decisions than ever before. Reframe your ideas of healthcare marketing, and content marketing, in terms that address patient satisfaction and health outcomes, both of which directly impact a hospital’s bottom line. The key to this innovative approach to healthcare marketing is thinking in terms of communication and personalized content. Here is just one idea: Engage with patients between appointments (increase patient satisfaction) by sending emails personalized with diet and recipe recommendations specific to their chronic condition (improve health outcomes) and include calls-to-action to schedule recommended preventive screenings that are covered by insurance (increase provider revenue). Want more ideas for bringing personalized content to patients as a part of your healthcare marketing strategy? Download our handy guide, [Rethinking Healthcare Marketing](https://www.jonespr.net/lp-rethinking-healthcare-marketing), for 9 ways to use content to boost patient satisfaction. Or [request a consultation](https://www.jonespr.net/request-a-consultation-with-jones)—JONES has unique experience in marketing and public relations for the healthcare and healthcare IT industries, and we would love to talk about how we can put it to work for you. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Healthcare Marketers_ Content Creation Priorities for 2018-1](https://www.jonespr.net/hs-fs/hubfs/Healthcare%20Marketers_%20Content%20Creation%20Priorities%20for%202018-1.jpg?width=352&name=Healthcare%20Marketers_%20Content%20Creation%20Priorities%20for%202018-1.jpg) ](https://www.jonespr.net/eight-arms-blog/healthcare-marketers-content-creation-priorities-for-2018) ### [Healthcare Marketers: Content Creation Priorities for 2018](https://www.jonespr.net/eight-arms-blog/healthcare-marketers-content-creation-priorities-for-2018) [![Healthcare Marketing patient engagement](https://www.jonespr.net/hs-fs/hubfs/Blog%20Oct%2012%202017%20FINAL.jpg?width=352&name=Blog%20Oct%2012%202017%20FINAL.jpg) ](https://www.jonespr.net/eight-arms-blog/healthcare-marketing-think-beyond-brand-awareness) ### [Healthcare Marketing: Think Beyond Brand Awareness](https://www.jonespr.net/eight-arms-blog/healthcare-marketing-think-beyond-brand-awareness) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_142_Q-A.jpg?width=352&name=Blog_142_Q-A.jpg) ](https://www.jonespr.net/eight-arms-blog/qa-how-integrated-content-marketing-strategy-earned-primaris-leads-awards) ### [Q&A: How Integrated Content Marketing Strategy Earned Primaris Leads, Awards](https://www.jonespr.net/eight-arms-blog/qa-how-integrated-content-marketing-strategy-earned-primaris-leads-awards) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-09-25T13:00:00.000Z", "headline" : "Quick Tip: Rethink Your Approach to Healthcare Marketing", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20Sept%2025%202017%20Healthcare%20Marketing.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-tip-rethink-your-approach-to-healthcare-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```