--- title: "Quick Tip: Take SEO Strategy Off-Site" description: Here are some things to keep in mind when you are working on your SEO strategy. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_341_SEO.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_341_SEO.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-take-seo-strategy-off-site) # Quick Tip: Take SEO Strategy Off-Site BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Quick Tip: Take SEO Strategy Off-Site](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_341_SEO.jpg?width=550&name=Blog_341_SEO.jpg "Quick Tip: Take SEO Strategy Off-Site") Much of the focus on search optimization is centered around what is on your webpage or hidden in its architecture: keyword usage in [page titles](https://www.jonespr.net/inboundaccelerator/keep-page-titles-short-sweet-for-seo), headlines, [metadata](https://www.jonespr.net/microdata-schema-rich-snippets-cheat-sheet), [image names](https://www.jonespr.net/on-page-SEO-planning-template) and more. We talk about adding content with [blogs](https://www.jonespr.net/inboundaccelerator/business-blog-tip-hit-it-big-with-extraordinary-content) and descriptive [landing pages](https://www.jonespr.net/landing-page-content-template). According to a survey by [Moz.com](https://moz.com/search-ranking-factors), however, it is inbound links that most essential to Google’s search algorithms. Don’t forget to focus a portion of your SEO efforts on generating inbound links. One basic way is the creation of quality content that others will want to share or link to, but take it a step further by reaching out to those who have a good reason to link back to your site. - Profile satisfied customers on your blog, and let them know, asking them to link to the profile. (Here is an example of a [Q&A post](https://www.jonespr.net/inboundaccelerator/qa-how-integrated-content-marketing-strategy-earned-primaris-leads-awards).) - Ensure that your site is correctly linked in industry or organization directories when they are available. - Write guest posts for other blogs, linking back to your own site. Although this SEO tip is technically “off site,” it is one of our 25 essential things to consider in creating a successful website. Find our [24 other “Website Must-Haves”](https://www.jonespr.net/25-website-must-haves-for-driving-traffic-sales-and-leads)  by downloading the [free ebook](https://www.jonespr.net/25-website-must-haves-for-driving-traffic-sales-and-leads). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-08-22T12:52:16.000Z", "headline" : "Quick Tip: Take SEO Strategy Off-Site", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_341_SEO.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-tip-take-seo-strategy-off-site", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```