--- title: "Quick Tip: Use Audits to Inform Your Marketing Tactics" description: Improve your marketing tactics by completing an audit of your program. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20391%20Marketing%20Tactics.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20391%20Marketing%20Tactics.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-use-audits-to-inform-your-marketing-tactics) # Quick Tip: Use Audits to Inform Your Marketing Tactics BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Quick Tip: Use Audits to Inform Your Marketing Tactics](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20391%20Marketing%20Tactics.jpg?width=1688&name=Blog%20391%20Marketing%20Tactics.jpg "Quick Tip: Use Audits to Inform Your Marketing Tactics")   Successfully planning inbound marketing and public relations campaigns starts with knowing your current status in terms of media visibility, [brand identity](https://www.jonespr.net/six-steps-to-creating-enviable-brands), competitive messaging and marketing implementation. Consider completing one or more of the following types of audits to establish benchmarks based on current performance and identify opportunities and strategies to inform your next cycle of campaigns: 1. **Media and public relations audit**: Snapshot of your brand’s presence in media—business, vertical and consumer outlets—plus primary messages being published. 2. **Messaging and positioning audit**: Your brand’s position in the marketplace in relation to competitors. 3. **Marketing success audit**: In-depth review of [metrics](https://www.jonespr.net/inboundaccelerator/topic/metrics) to dial in successful strategies that increase traffic, leads and conversion rates. 4. **Marketing content audit**: Inventory of marketing content with a focus on finding gaps in content types, targeted personas or [sales funnel](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel) stages. 5. **Analyst audit**: Personal contacts to develop deep understanding of how industry experts perceive your business and its strengths, weaknesses, opportunities and threats. You’ll find real-life examples of how national brands use audits in our Best Practices [Case Study: Media, Messaging and Marketing Audits](https://www.jonespr.net/best-practices-case-study-media-marketing-messaging-audits). **Our advice:** Regardless of which type of audit you conduct or commission, don’t stop with statistics. Use our [Media, Messaging and Marketing Audit Checklist](https://www.jonespr.net/media-messaging-marketing-audit-checklist) to develop a comprehensive list of expectations that include interpretation of the data and strategic recommendations based on the audit findings to improve your marketing tactics. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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