Set the Tone for a Great Website With Color, Typography
If you are using your website as a primary marketing tool, be sure you have designed it to function well as such. A Stanford University study showed that design is a visitor’s first indication of quality and credibility. (Click to Tweet)
That means the site should be attractive, but not gaudy. Limit your website design to two to four colors from your marketing materials and avoid unnecessary animation or sound. (Click to Tweet)
A clear, easy-to-follow layout and legible typography are also essential to having a great website and keeping visitors on your page.
Our advice: Focus on simplicity and readability over bells and whistles, and give your content — the real reason they are visiting your website — the chance to shine. Then download our ebook for even more of the 25 Website Must-Haves for Driving Traffic and Sales.