--- title: "Small Business & Social Media: 2018 Posting Trends (infographic)" description: "Small Business & Social Media: 2018 Posting Trends See what social media platforms small businesses are using, how often they post and what types of content they most often post." image: https://www.jonespr.net/hubfs/Small%20Business%20%26%20Social%20Media_%202018%20Posting%20Trends%20(infographic).jpg --- [![](https://www.jonespr.net/hubfs/Small%20Business%20%26%20Social%20Media_%202018%20Posting%20Trends%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/small-business-social-media-2018-posting-trends-infographic) # Small Business & Social Media: 2018 Posting Trends (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Small Business & Social Media_ 2018 Posting Trends (infographic)](https://www.jonespr.net/hubfs/Small%20Business%20%26%20Social%20Media_%202018%20Posting%20Trends%20(infographic).jpg) If a [Clutch survey of small businesses](https://clutch.co/agencies/social-media-marketing/resources/small-business-social-media-survey-2018) is correct, within the next year more than 85 percent of businesses with 500 or fewer employees will be using social media. It seems to me like a reasonable prediction, as Facebook, Instagram, YouTube, Twitter and others have changed the landscape of how we connect with one another and share information, for both personal and commercial reasons. Facebook, which reaches the broadest demographics (see other stats from the same survey [here](https://www.jonespr.net/inboundaccelerator/small-businesses-social-media-whos-using-it-infographic)), dominates. A slight majority (52 percent) of those who use social media post something at least once day, with images, offers, reviews and videos topping the list of what is posted, along with [blog posts](https://www.jonespr.net/lp-business-blogging-do-this-not-that) and [research/data](https://www.jonespr.net/inboundaccelerator/10-ways-to-use-marketing-surveys-for-content). It will be interesting to see how these stats change in the next year. What will you post on social media, and how often? Where do you find your content? Take a critical look at how you are currently using Facebook for your small business or healthcare practice with our downloadable score. You can get it here: [Rate Your Facebook Page Scorecard](https://www.jonespr.net/lp-rate-healthcare-facebook-scorecard). Identify what you are doing well and what needs improvement to make the most of your social media efforts. ![jones-infographic-small-biz-social-media-posting-trends-v2-01](https://www.jonespr.net/hs-fs/hubfs/jones-infographic-small-biz-social-media-posting-trends-v2-01.jpg?width=1043&name=jones-infographic-small-biz-social-media-posting-trends-v2-01.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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